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Knowledge sharing, industry trends, and everything you need to know about places data.

Demystifying the SafeGraph Facts

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Demystifying the SafeGraph Facts

SafeGraph’s mission is to democratize access to data. Learn more about the data and decisions that go into making that mission a reality.

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Introducing Expanded SafeGraph Category Tags: More Granular Than NAICS Codes

Introducing Expanded SafeGraph Category Tags: More Granular Than NAICS Codes

We’ve expanded Category Tags beyond restaurants to cover other types of POIs that have many subcategories falling under the same NAICS code.
Are US Inflation Trends Reflected in SafeGraph Spend?

Are US Inflation Trends Reflected in SafeGraph Spend?

In this article, we compare consumer spending across fast food, fuel, and furniture industries from December 2020 to February 2022 to glean whether Spend is signaling inflation.
SafeGraph's Data Sourcing Process

SafeGraph's Data Sourcing Process

Some of the most common questions we receive are focused on how we build and source our datasets. In this blog post, we break down the sourcing process for each of our datasets.

Questions? Get in touch with our team of data experts.

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The Impact of Super Bowl Advertisements on Foot Traffic
The Impact of Super Bowl Advertisements on Foot Traffic
Feb 10, 2022
 by 
Annelise Dutcher
The Importance of Reliable, Accurate, and Timely Open and Close Metadata for POIs
The Importance of Reliable, Accurate, and Timely Open and Close Metadata for POIs
Jan 26, 2022
 by 
Bryan Bonack
Why Transparency Matters: Becoming the Most Transparent Data Company
Why Transparency Matters: Becoming the Most Transparent Data Company
Jan 24, 2022
 by 
SafeGraph
Data Normalization Methods: Which to Use and Why
Data Normalization Methods: Which to Use and Why
Jan 21, 2022
 by 
Nick Huntington-Klein
Scaling Data As a Service(DaaS) with Platform Engineering
Scaling Data As a Service(DaaS) with Platform Engineering
Jan 20, 2022
 by 
Nan Zhu
Understanding Changes in Consumer Behavior During a Natural Disaster: Hurricane Ida
Understanding Changes in Consumer Behavior During a Natural Disaster: Hurricane Ida
Jan 10, 2022
 by 
Ilan Rich
Geofencing Marketing: What It Is and How to Advertise With It
Geofencing Marketing: What It Is and How to Advertise With It
Jan 4, 2022
 by 
Briana Brown
Are People Returning to Gyms?
Are People Returning to Gyms?
Jan 3, 2022
 by 
Nick Huntington-Klein
SafeGraph Community's Holiday Datathon 2021: Top 5 Submissions
SafeGraph Community's Holiday Datathon 2021: Top 5 Submissions
Dec 23, 2021
 by 
Hayden Mortimer
Best Tech Podcasts for News, Developers, Entrepreneurs, and More
Best Tech Podcasts for News, Developers, Entrepreneurs, and More
Dec 16, 2021
 by 
Annelise Dutcher
Building Footprints: Examples & Where to Get the Data
Building Footprints: Examples & Where to Get the Data
Dec 14, 2021
 by 
Bryan Bonack
Grocery Trips During Thanksgiving Week
Grocery Trips During Thanksgiving Week
Dec 13, 2021
 by 
Nick Huntington-Klein
2021 Black Friday Analysis: Why Retailers Should Pay Attention
2021 Black Friday Analysis: Why Retailers Should Pay Attention
Dec 8, 2021
 by 
Annelise Dutcher, Briana Brown, and Juan Luis Ruiz-Tagle
Validating Spend Data for Brands Against Company Reporting‍
Validating Spend Data for Brands Against Company Reporting‍
Dec 8, 2021
 by 
Jenny Doan
How to Use Urban Mobility Data for Municipal Planning
How to Use Urban Mobility Data for Municipal Planning
Dec 3, 2021
 by 
Annelise Dutcher
Alternative Data Providers: Where to Get Alternative Data for Unique Insights
Alternative Data Providers: Where to Get Alternative Data for Unique Insights
Nov 23, 2021
 by 
Elianne Marcus