We obtain a variety of information (collectively the “Information”), the data categories of which we have listed below, from trusted third-party data partners such as mobile application developers and companies that aggregate information from those developers' mobile apps. We collect the following Information from these apps:
We may sometimes also collect:
SafeGraph aggregates the Information collected from these mobile apps, i.e., our data partners, and provides the Information to our customers.
Our customers – a variety of companies and organizations – in turn use the Information for a variety of commercial and research purposes, including but not limited to, ad targeting (for instance, building models of inferred audience preferences), foot and vehicle traffic analysis (for instance, tracking which parts of a city or neighborhood are most busy, at what times), retail site selection (for instance, determining where to open a new restaurant) and market research (for instance, tracking consumer shopping trends based on foot traffic concentration).
SafeGraph may also use the Information to develop derivative products, such as determining visit counts to a certain retail store at a given time.
SafeGraph may also use the Information for our internal and operational purposes, such as to consider or make internal service improvements or quality checking, or for our own sales and marketing purposes, and more generally to operate, maintain and improve the services we offer. We may also use and share the Information for legal, auditing and accounting purposes, such as (a) in good faith compliance with a request from law enforcement or a governmental agency, (b) protect or enforce our rights or those of others, (c) to evaluate or enhance the security or quality of our Information, or (d) to investigate potential wrongdoing. Likewise, in the event of any potential merger or acquisition, any Information we hold (including information collected on our website) will likely be transferred to the successor entity, and shared with others in preparation or anticipation of such an event (e.g., during due diligence).
To avoid having your device’s mobile advertising identifiers (and location data associated with it) collected for purposes of our services, including for interest-based advertising, you may adjust the settings on your mobile device. To better understand those settings, we recommend that you view the “Mobile Choices Page” that is offered by the Network Advertising, available here.
You also can use your device settings to specifically control whether your location data is collected. However, if you do so, certain services that rely on location data to function may be affected.
In addition, when you visit our website, we or third party platforms we work with may automatically collect other information from your desktop computer, laptop, mobile phone, tablet, or other consumer electronic device that you use to access the website. This information may include pseudonymized information, such as a unique browser identifier, technical information about your device (such as the device type, operating system, settings and system configurations, IP address, other unique device identifiers, and mobile network information) and your activity on our website, as well as data about the webpages you access, traffic to and from websites, the dates and times associated with transactions, and web log data. We refer to this as “Site Data.”
We use this Site Data for our commercial purposes, such as marketing, analytics, research, and improving our websites and services. This Site Data may be correlated with more personal information such as name or email address.
Our Use of Web Beacons. Web beacons are electronic images that may be used on the SafeGraph website or in emails we send to you. We use web beacons to deliver cookies, count visits, understand usage and effectiveness of offers, and tell whether you open an email and act upon it.
Our products are not intended to collect Information from children under the age of 16. If you believe we have collected Information from a person under the age of 16, please contact us at the below contact information.
SafeGraph protects Information in our possession against unauthorized access, disclosure, alteration, or destruction. We regularly review our physical security, storage, and processing to ensure compliance with industry best practices. However, as no physical or technological safeguards are 100 percent secure, we do not guarantee the security of any particular elements of data that we hold.
Information we collect is retained indefinitely provided that we will comply with the opt-out procedures described above, and will likewise comply with our representations below regarding Information collected from devices located in EEA countries (and Switzerland).
We may sometimes receive “personal data” from potential customers or business partners located in the EEA. If you wish to exercise any of your rights under the GDPR with respect to this limited set of data (for instance, if you provided us with your business information in the past), please contact us at [email protected]