Privacy Policy

Effective: January 1, 2023

Introduction. SafeGraph, Inc. (“SafeGraph”) values and respects the privacy of users, and we work hard to do just that. This Privacy Policy includes substantial revisions from past versions to better reflect our current practices and products, which focus on data about physical locations - not identifiable individuals. Like many companies, however, SafeGraph collects certain personal information from people interested in our products and services, through our website, or from third-party entities in connection with SafeGraph’s direct-to-consumer services.  This Privacy Policy applies to Information collected by SafeGraph and sets forth SafeGraph’s commitment to you to protect the privacy of that Information. We encourage you to read this Privacy Policy to understand the Information we collect and how we collect it, why we collect it, how we use it, and the choices available to you to manage your privacy.  

We periodically revise this Privacy Policy to reflect our practices and account for new and evolving laws that govern privacy. This Privacy Policy is not a contract and does not create any legal rights or obligations. 

Who we are. SafeGraph is a data-as-a-service company. Our sole mission is to provide the most trusted data about physical places around the world. We believe open access to high-veracity, ethically, and transparently sourced data about physical places is crucial to innovation and technological advancement.  

Our Offerings. When we use the term “SafeGraph Services”, we are referring to the datasets that we offer (detailed explanations of each data product are available on our public website: We do not collect Information directly from natural persons to develop SafeGraph Services. SafeGraph aggregates data collected from third party data sources to develop the SafeGraph Services, such as products reflecting trends in consumer transactions at a certain retail store over or at a given time. Our customers – a variety of companies and organizations – use SafeGraph Services for commercial and research purposes, including retail site selection (e.g., determining where to open a new restaurant) and market research (e.g., analyzing general consumer purchasing trends).  

Although we may license Information from third parties (e.g., advertising identifiers, such as Apple IDFA or Google Advertising ID) to develop SafeGraph Services, we do not correlate that data with other personal data such as name, phone number, or email address and none of the products we sell include Information. We use filtering mechanisms and other privacy enhancing measures to remove any Information from our products and require our customers to commit to not reidentifying anonymized or aggregated data.  

Covered Information.  When we use the term “Information” in this Privacy Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual or household. It does not include aggregated or de-identified information that is maintained in a form that is not capable of being associated with or reasonably linked to an individual.

Information We Collect and How We Collect It

We obtain Information in three main ways: (1) Information you choose to provide directly to us; (2) Information we collect automatically through technology when you visit our website; and (3) Information we collect from other sources.

1. Information you chose to provide directly to us

When you use our website or otherwise interact with us, you may provide certain Information to us. For example, we may collect Information that you provide when you visit our corporate website (including the website on which this Privacy Policy is posted), such as to express interest in the SafeGraph Services, sign up for our newsletters or similar informative services, or to apply for a job. Some of the most common categories of Information we may collect directly from you include:

  • Contact Information, such as name, address, telephone number, email address;
  • Customer service interaction Information, such as messages submitted to us through online forms or email, and summaries or voice or video recordings of interactions with our customer service personnel;
  • Information you provide in connection with surveys, promotional activities, and other outreach, such as your interests, preferences, demographic data (e.g., gender), and information needed for you to participate and for us to fulfill your participation incentives (if any).
  • Employment application Information. If you are applying for a job with SafeGraph, we may collect information such as contact information, background information, and employment qualifications and history.

2. Information from other sources

As is true of most websites, we or third-party platforms with whom we work may automatically collect Information when you visit our website from your desktop computer, laptop, mobile phone, tablet, or other consumer electronic device (“Devices”) that you use to access the website. This Information may include pseudonymized information, such as a unique browser identifier, technical information about your device (such as the device type, operating system, settings and system configurations, IP address, other unique device identifiers, and mobile network information) and your activity on our website, as well as data about the webpages you access, traffic to and from websites, the dates and times associated with transactions, and web log data. We refer to this as “Site Data.”

SafeGraph does not incorporate or sell Site Data as part of our SafeGraph Services. We use Site Data for our internal business purposes, such as marketing, analytics, research, and improving our website and services. Site Data may be correlated with other personal information, such as name or email address.

Our Use of Cookies. We (or other companies we work with) may collect or associate Site Data using “cookies.” Cookies are small data files that have unique identifiers and reside, among other places, on your Devices, in emails we send to you, and on the web pages of the SafeGraph website. Among other things, cookies help us improve and personalize your use of the SafeGraph website. We may permit certain third parties to place cookies through the SafeGraph website to provide us with better insights into the use of the SafeGraph website and user demographics and to provide relevant advertising for SafeGraph Services to you. These third parties may collect Information related to your online activities over time and across different websites when you use the SafeGraph website. 

Our Use of Web Beacons. Web beacons are electronic images that may be used on the SafeGraph website or in emails we send to you. We may use web beacons to deliver cookies, count visits to our website, understand usage and effectiveness of offers, and tell whether you open an email and act upon it.

By accessing or using the SafeGraph website, you consent to the placement of cookies on your browsers and devices and the use of web beacons as described in this Privacy Policy. You may block, delete, or disable cookies or web beacons to the extent permitted by your browsers, applications, and Devices as described in more detail below. However, if you do so, the performance of certain features of the SafeGraph website may be limited or not work at all.

3. Information from other sources

We also receive Information from third parties. Sometimes, we receive or license Information (such as email addresses) from vendors or others in our industry, reflecting the contact or other details of potential customers, business partners or prospective employees; we also sometimes collect this information at trade shows and events.  We only use this Information for our internal business purposes and do not incorporate it into SafeGraph Services.

To develop SafeGraph Services we license data from third parties, including Data Suppliers/Brokers who license to us commercially available Information and data.  Examples of such commercially available Information may include data about interactions with third party retail locations, websites, apps, and device data (including mobile device type and advertising identifiers, such as Apple IDFA or Google Advertising ID, and location data, but we do not use or include device data or other Information in SafeGraph Services).

Why We Collect Information

To the extent relevant to applicable law, any of several legal bases may underlie our collection of Information, including:

Contract Performance. When the processing is necessary to perform our contract with you, which may include providing you with SafeGraph Services or tailoring SafeGraph Services to your preferences.

Legitimate Interests. When the processing is necessary for our legitimate business interests (or those of our enterprise customers), including but not limited to, providing, developing, improving or marketing the SafeGraph Services.

Consent. When you have given us your consent to process your Information.

Legal Obligation. When we have a legal obligation to do so, as described in this Privacy Policy.

How We Use and Share the Information We Collect

We use and share Information:

  • to provide, develop, operate, and improve SafeGraph Services;
  • to respond to communications and customer services inquiries;
  • to market to you and provide you information about new products and events;
  • for our internal and operational purposes, such as to consider or make internal service improvements or quality checking, or for our own sales and marketing purposes; and
  • for legal, auditing and accounting purposes, such as (a) to protect or enforce our rights or those of others, (b) to evaluate or enhance the security or quality of our Information, or (c) to investigate potential wrongdoing.

We may disclose Information that we collect or you provide as described in this Privacy Policy:

  • to our subsidiaries and affiliates;
  • to service providers, contractors, and other third parties we use to support our business or perform functions on our behalf;
  • to a potential or actual buyer, assignee, or other successor (including its related advisors and agents) in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Information held by us about you is among the assets that may be or are actually transferred;
  • to fulfill the purpose for which you provide it;
  • for any other purpose disclosed by us when you provide the Information;
  • with your consent.

We may also disclose Information:

  • to comply with any court order, law or legal process, including to respond to any law enforcement, government or regulatory request; 
  • to enforce or apply the engagement agreement and other agreements, including for billing and collection purposes;
  • if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers, or others.

Your Choices

We may choose or be required by law to provide different or additional disclosures relating to the processing of Information about residents of certain countries, regions or states.  Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to exercise some or all of the following rights:

The Right to Know. The right to confirm whether we are processing your Information and access to that information. 

The Right of Portability. The right to obtain a copy of the Information in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance, subject to certain exceptions as set forth in applicable law.

The Right to Correction. The right to correct inaccuracies in your Information, taking into account the nature of the Information and the purposes of the processing of the Information.

The Right to Deletion. The right to have us delete the Information we maintain about you, subject to certain exception as set forth in applicable law.

The Right to Opt-Out of Certain Processing of Information. The right to opt-out of processing of your Information for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) in some states, profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.

Right to Non-Discrimination: Depending on your state of residency, you may also have the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise the above rights. 

Submitting Privacy Rights Requests. To submit a request to exercise one of the privacy rights identified above, please email us at [email protected]

We may need to verify your identity before processing your request. In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. We will only use personal data provided in connection with a Rights Request to review and comply with the request.

Children’s Privacy

We do not intend to collect Information from children under the age of 16. If you believe we have collected Information from a person under the age of 16, please contact us at [email protected].

Information Security

SafeGraph uses reasonable measures to protect Information in our possession against unauthorized access, disclosure, alteration, or destruction. We regularly review our information security, storage, and processing to ensure compliance with industry best practices. However, as no physical or technological safeguards are 100 percent secure, we do not guarantee the security of any particular elements of data that we hold.

Information Retention

We retain your Information only for as long as is reasonably necessary to fulfill the purpose for which it was collected. However, if necessary, we may retain your Information for longer periods of time, for instance where we are required to do so in accordance with legal, tax and/or accounting requirements set by a legislature, regulator or other government authority.

To determine the appropriate duration of the retention of Information, we consider the amount, nature and sensitivity of the Information, the potential risk of harm from unauthorized use or disclosure of Information and if we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting and other applicable obligations.

Once retention of your Information is no longer necessary for the purposes outlined above, we will either delete or de-identify the Information or, if this is not possible (for example, because Information has been stored in backup archives), then we will securely store your Information and isolate it from further processing until deletion or deidentification is possible.

The GDPR (European and UK Law)

SafeGraph is not established and does not offer products or services involving the collection or sale of “personal data” in European Economic Area (“EEA”) countries or the United Kingdom. We likewise seek not to collect such personal data from our data suppliers. Consequently, the European Union General Data Protection Regulation (the “GDPR”) and the applicable data privacy laws of the United Kingdom (“UK GDPR”) are not applicable. Should any of the foregoing change, we will update this section of our Privacy Policy.  

We may sometimes receive “personal data” from potential customers or business partners located in the EEA or the United Kingdom. If you wish to exercise any of your rights under the GDPR or UK GDPR with respect to this limited set of data (for instance, if you provided us with your business information in the past), please contact us at [email protected]

Contact Us

If you have any questions regarding this Privacy Policy, please contact us at [email protected] or by writing to us at:
Attention: Office of General Counsel
1580 N Logan St, Ste 660, #53755
Denver, CO 80203

Updates to this Privacy Policy

We will update this Privacy Policy from time to time. When we make changes to this Privacy Policy, we will change the “Effective” date at the beginning of this Privacy Policy. We recommend that you check the Privacy Policy frequently so that you are informed of any changes. All changes shall be effective from the date of publication unless otherwise provided in the notification.

Additional Information Disclosures

  1. Sensitive Information

In some instances, we may receive information considered to be “sensitive” under certain privacy laws, including geolocation data.  However, we do not collect this information directly from natural persons to develop SafeGraph Services, and we require our data suppliers to validate that they have obtained all data licensed to us in a lawful manner. SafeGraph does not sell sensitive information or products derived from geolocation data that can identify a person’s location, and we do not process or otherwise share sensitive information for the purpose of targeted advertising.

Further, we do not use any sensitive information to infer characteristics about a consumer.  We use this sensitive information for the purposes set forth in the “How We Use and Share the Information We Collect” section of our Privacy Policy, to enter into and perform a contract with you, to comply with legal and regulatory requirements, to protect the life or physical safety of you or others, or as otherwise permissible for our internal business purposes consistent with applicable laws. 

  1. Deidentified Data

We may at times receive or process Information to create de-identified data that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual or household. Where we maintain deidentified data, we will maintain and use the data in deidentified form and not attempt to reidentify the data except as required or permitted by law.