• Privacy Policy

    Last updated: February 12, 2018

    SafeGraph Inc. (“SafeGraph”) values and respects the privacy of users. This Privacy Policy describes how we collect information about users of mobile applications that provide us information (“users” or “you”), as well as visitors to our website(s), what information we collect, how that information may be used and shared, and what options users have regarding the collection and sharing of their location data.

    Information We Collect and How We Collect It

    We obtain information from trusted third-party data partners such as mobile application developers, through APIs and other delivery methods. The data collection and use is governed by the privacy policy and legal terms of the data collector and the website using the data; it is not governed by SafeGraph. The information we collect includes data regarding a device’s precise geographic location, as well as other mobile identifiers such as Apple IDFAs and Google Android IDs, and other information about users and their devices. The information we collect will be retained indefinitely. As described in the Section titled” Information Collected When You Visit Our Website,” we also collect certain data when people visit our website(s), including the website on which this Privacy Policy resides. All of the above information is referred to in this privacy policy as the “Data.”


    SafeGraph stores and processes information on servers in many countries around the world. We therefore may process your information on a server located outside the country where you live.

    How We Use And Share The Information We Collect

    SafeGraph aggregates data collected from our data partners, and allows third party customers to access the Data for a variety of purposes such as ad targeting, traffic analysis, and market research. Some of our customers may create “cross device” capabilities to enable marketers to target users across various channels and devices. Our customers (or companies that help us process the Data) may be located in other countries, so the Data we provide may be processed or used in a variety of countries, other than those our users reside in.

    SafeGraph may also use the Data we collect or receive for our internal and operational purposes, such as to consider or make internal service improvements or quality checking, or for our own sales and marketing purposes, and more generally to operate, maintain and improve the services we offer. We may also use and share the Data for other legal purposes, such as in response to a request from law enforcement or a governmental agency, to protect or enforce our rights or those of others, or to investigate potential wrongdoing. Likewise, in the event of any potential merger or acquisition, any Data we hold (including information collected on our website) will likely be transferred to the successor entity, and shared with others in preparation or anticipation of such an event (e.g., during due diligence).

  • How to Opt Out of Information Collection and Interest-Based Advertising

    To avoid having your device’s mobile advertising identifiers (and location data associated with it) used for interest-based advertising, you may adjust the settings on your mobile Device. For iOS mobile Devices, go to “Settings” from your Device’s home screen; scroll down to “Privacy”; select “Advertising”; and turn on “Limit Ad Tracking.” For Android mobile Devices, go to “Google Settings” on your Device; select “Ads”; and check the box labeled “Opt Out of Interest-Based Ads” or “Opt Out of Ads Personalization.” (These platform providers may change these options in the future; we provide the above purely for informational purposes but the settings on your device may be different.)


    You also can remove your consent to having your location data collected by changing the settings on your device. (Certain services may lose functionality as a result.)


    SafeGraph is a member of the Network Advertising Initiative (NAI) and adheres to the NAI Code of Conduct as described on the NAI website. SafeGraph is also a member of of the Digital Advertising Alliance (DAA) and adheres to the DAA Self-Regulatory Principles as described on the DAA website. These organizations allow you to opt-out of web-based interest-based advertising by third parties that are members of these organizations, some of whom we may work with, for instance, to assist marketers in creating “cross-device” marketing capabilities that we describe above.


    EEA and Swiss residents can learn more and access opt-out tools from www.youronlinechoices.com.

    Information Collected When You Visit Our Website

    You may also sometimes send us Data when you visit our corporate website (including the website on which this Privacy Policy is posted), such as to express interest in our services. For instance, if you submit personal information to us, such as your name, address, email address, and phone number, we may use this information to market to you – for instance, to send you information about new products and events.


    In addition, when you visit our website, we or third party platforms we work with may automatically collect other information from your desktop computer, laptop, mobile phone, tablet, or other consumer electronic device that you use to access the website. This information may include less “personal” information, such as a unique browser identifier, technical information about your device (such as the device type, operating system, settings and system configurations, IP address, other unique device identifiers, and mobile network information) and your activity on our website, as well as data about the webpages you access, traffic to and from websites, the dates and times associated with transactions, and web log data. We refer to this as “Site Data.”


    We may use all of this Site Data for our commercial purposes, such as marketing, analytics, research, and improving our websites and services. This Site Data may be correlated with more personal information such as name or email address.


    Our Use of Cookies. We (or other companies we work with) may collect or associate Site Data using “cookies.” Cookies are small data files that have unique identifiers and reside, among other places, on your Devices, in emails we send to you, and on the web pages of the SafeGraph website. Among other things, cookies help us improve and personalize your use of the SafeGraph website. We may permit certain third parties to place cookies through the SafeGraph website to provide us with better insights into the use of the SafeGraph website and user demographics and to provide relevant advertising to you. These third parties may collect information about your online activities over time and across different websites when you use the SafeGraph website. For example, we utilize Google Analytics to analyze usage patterns for the SafeGraph website. Google Analytics generates a cookie to capture information about your use of the SafeGraph website that Google uses to compile reports on website activity for us and to provide other related services. Google may use a portion of your IP address to identify its cookie and for its commercial purposes.


    Our Use of Web Beacons. Web beacons are electronic images that may be used on the SafeGraph website or in emails we send to you. We use web beacons to deliver cookies, count visits, understand usage and effectiveness of offers, and tell whether you open an email and act upon it.


    By accessing or using the SafeGraph website, you consent to the placement of cookies on your browsers and devices and the use of web beacons as described in this Privacy Policy. You may block, delete, or disable cookies or web beacons to the extent permitted by your browsers, applications, and Devices as described in more detail below. However, if you do so, the performance of certain features of the SafeGraph website may be limited or not to work at all.

    Children's Privacy

    Our products are not designed to market to or collect Data from children under the age of 13. If you believe we have collected Data from a person under the age of 13, please contact us at the below contact information.

    Information Security

    SafeGraph protects information in our possession against unauthorized access, disclosure, alteration, or destruction. We regularly review our physical security, storage, and processing to ensure compliance with industry best practices. However, as no physical or technological safeguards are 100 percent secure, we do not guarantee the security of any particular elements of Data that we hold.

    Information Retention

    Information we collect is retained indefinitely unless there has been a direct opt-out with us as directed above.

    Changes to this Privacy Policy

    We will occasionally update this Privacy Policy. When we post changes to this Privacy Policy, we will revise the 'last updated' date at the top of this Privacy Policy. We recommend that you check our website from time to time to inform yourself of any changes in this Privacy Policy or any of our other policies.

    Contact Us

    To get in touch regarding SafeGraph’s Privacy Policy, please write to [email protected].