The Source of Truth for POI Data & Business Listings

Unlock innovation with the most accurate Points-of-Interest (POI) data, business listings, & store visitor insights data for commercial places in the U.S.

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Industry leading location stacks run on SafeGraph

Places

Business listing and building footprint dataset for every place people spend money in the U.S. (~5MM POIs). Covers locations for major retail chains, shopping malls, convenience stores, airports, & more.

Places Patterns

Store visitor analytics, foot-traffic counts, and demographic insights data for POI. Data can answers questions such as: how often do people visit stores, where did they come from, & where else do they shop?

Match

Seamlessly integrate your existing POI data with SafeGraph's enriched Places data.

Most Accurate Point-of-Interest Data &
Store Location Geofences for the U.S.

All of the signal, none of the noise

Complete POI Information

Business category, open hours, visit count, popular times and more are associated with each place. The top 3,000 brands are mapped to over 1MM POI. Noisy locations are removed (ATMs, Red Box kiosks, etc.). Closed stores are filtered out. Irrelevant businesses (like home LLCs with no employees) are kept out. Here's a guide answering every question you have about POI data.

detailed & accurate geometry

Precise Building Footprints

Building footprints are derived from satellite imagery and places are spatially hierarchical. Polygons for sub-stores are specified and tied to their parent store geometry (e.g. Starbucks inside a strip mall). SafeGraph's geofences offer the most precise understanding in the market on where stores are located.

Polygons (building footprints) represent spatial hierarchy of places.

How SafeGraph Creates Its POI Database

Ingest

We onboard data from hundreds of diverse sources. We compare, de-dupe, cross-reference, and discard bad data.

Draw

Our building footprints are derived from satellite imagery and supplemented with hand-drawn polygons.

merge

We use machine learning and human feedback to associate POI business listing info with building footprints.

classify

We algorithmically classify brands and denote spatial hierarchy. POIs (like restaurants) can exist within other POIs (like airports).

verify

SafeGraph leverages unique truth sets to continually improve the accuracy of our datasets.

REPEAT

Our POI and business listing data is updated monthly to account for store openings and closings.

Ready to download our POI, Business Listing,
& Foot-traffic Data?

Preview & buy data or contact sales for enterprise pricing & data availability for other countries.

Preview & Buy Data Contact Sales

The Source of Truth for POI Data & Business Listings

Most Accurate Point-of-Interest Data & Store Location Geofences for the U.S.

How SafeGraph Creates Its POI Database

Ready to download our POI, Business Listing, & Foot-traffic Data?

Most Accurate Point-of-Interest Data &
Store Location Geofences for the U.S.

Ready to download our POI, Business Listing,
& Foot-traffic Data?