The Source of Truth for Places Data To Fuel Innovation & Growth

World class organizations trust SafeGraph data to drive their business forward. Access the most accurate and widely adopted point-of-interest (POI) dataset of business listings and store visitor insights.

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INDUSTRY LEADERS RUN ON SAFEGRAPH DATA

Core Places

Over 6,400,000 point-of-interest locations where consumers spend time or money.

View the data schema.

Geometry

Building footprints with spatial hierarchy for all POIs in the Core dataset.

View the data schema.

Patterns

Foot-traffic insights for places derived from anonymized mobile devices.

View the data schema.

Core Places

Over 6,400,000 point-of-interest locations where consumers spend time or money.

View the data schema.

Geometry

Building footprints with spatial hierarchy for all POIs in the Core dataset.

View the data schema.

Patterns

Foot-traffic insights for places derived from anonymized mobile devices.

View the data schema.

The Most Accurate Point-of-Interest and
Store Location Geofences for the U.S.

All of the signal, none of the noise

High Quality POI Data

Our customers trust SafeGraph data to be clean and free of unnecessary noise. Our algorithms work over-time to remove and filter out irrelevant POIs and errors in the data. Better data means better decisions for your business.
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Visit our point-of-interest guide and FAQ to learn more.

detailed & accurate geometry

Precise Building Footprints

SafeGraph's geofences offer the most precise understanding in the market on where stores are located. Building footprints are derived from satellite imagery and places are spatially hierarchical. Polygons for sub-stores are specified and tied to their parent store Geometry - ex: a Starbucks inside a strip mall.

Visit the Places technical manual to learn more.

Polygons (building footprints) represent spatial hierarchy of places.

"Building A Retail Space on top of SafeGraph Places data is fundamental to our platform’s ability to deliver best-in-class insights to commercial real estate brokers"

Scott Bagby

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"SafeGraphPlaces help us more accurately create location-based audiences -- the result of this is more efficient ad spend for our clients."

Yoram Greener

Executive Director, JubaPlus (Media Storm's Data Science Group)

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"SafeGraph data is at the core of our data pipeline and plays an integral role in completing the customer journey from exposure to in-store visit, transforming OOH into a performance-based media."

Nicholas Wooten

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"Since forecasting models are based on historical trends and data, they quickly became irrelevant when COVID-19 hit. We turned to SafeGraph Patterns foot traffic data to feed our models with an alternative data source representing demand signals that could radically improve downstream visibility and build greater trust with customers around our forecasting models."

Shawn Carver

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"We evaluated several sources of places data for the United States and found the SafeGraph data to be the best overall fit for Esri's requirements, given its relative currency, completeness, and accuracy."

Deane Kensok

ArcGIS Content CTO

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How We Create Our POI Database

Ingest

We onboard data from thousands of diverse sources. We compare, de-dupe, cross-reference, and discard bad data.

Draw

Our building footprints are derived from satellite imagery and supplemented with hand-drawn polygons.

merge

We use machine learning and human feedback to associate POI business listing info with building footprints.

classify

We algorithmically classify brands and denote spatial hierarchy. POIs (like restaurants) can exist within other POIs (like airports).

verify

We leverage unique truth sets to continually improve the accuracy of our datasets.

REPEAT

Data is updated monthly to account for store openings and closings.

The Source of Truth for Places Data To Fuel Innovation & Growth

The Most Accurate Point-of-Interest and Store Location Geofences for the U.S.

How We Create Our POI Database

Let Us Know If Or How We Can Help

The Most Accurate Point-of-Interest and
Store Location Geofences for the U.S.