Business category, open hours, visit count, popular times and more are associated with each POI. The top 3,000 brands are mapped to over 1MM POI and noisy locations are removed (ATMs, kiosks, etc.).
detailed & accurate geometry
Precise Polygons
Building geometry is derived from satellite imagery and places are spatially hierarchical. Polygons for sub-stores are specified and tied to their parent store geometry (e.g. Starbucks inside a strip mall).
Algorithmically combining the best of all data sources
Ingest
Onboard data from several diverse sources. Compare, de-dupe, cross-reference, and discard bad data.
Draw
Complex polygons are drawn by hand and others are derived from satellite imagery.
merge
Use machine learning and human feedback to programmatically merge POI metadata and geometry.
classify
Algorithmically classify brands and spatial hierarchy. POIs (like restaurants) can exist within other POIs (like airports).
verify
SafeGraph leverages unique truth sets to continually improve the accuracy of our Places.
REPEAT
Places updates are delivered on a monthly basis.
Ready to analyze or develop?
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