This StoryMap shows how mobility data is a game-changer for general liability insurance analytics. Updated more frequently than revenue data, foot traffic allows insurers to see just how many people are exposed to potential risk, and for how long.

This StoryMap from Esri shows which areas are within a ten minute walk or ten minute drive of a grocery store in the United States and Puerto Rico using SafeGraph data.

See the difference SafeGraph Geometry data makes when attributing your GPS ping data to POIs - don't rely on an inaccurate centroid radius.

Mobility data provides more detailed and accurate trade areas than a store radius.

Mobility data reveals how many people could be exposed to a potential risk.

SafeGraph Places data is now available for England, Scotland, and Wales.

How did COVID-19 affect spring break travel?

How do vaccination rates impact foot traffic?

How strictly have businesses been adhering to COVID restrictions?

Has the pandemic changed how far from home people travel?

Where are certain brands in the UK located?

See which brands get the most foot traffic in Canada.