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World of DaaS is a podcast for data enthusiasts, by data enthusiasts. We talk to business and thought leaders about all things data: building it, acquiring it, analyzing it, and everything in between.
Featuring thought leaders from top brands

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Matt Kaminski, Politico EIC: Future of Media & Speech

Matt Kaminski is the Editor in Chief of Politico and the founding editor of Politico Europe.

Auren and Matt discuss the challenges of restoring trust in journalism and navigating politics in the digital age. Matt highlights the complicated nuances of getting a story right, the role of bias in journalism, and the need to protect free speech. He also discusses how Politico approached breaking the story of the leaked decision in the Supreme Court’s Dobbs case.  

Matt and Auren also explore the evolving landscape of media coverage, and whether or not there’s a conspiracy against Gen X people. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Matt Kaminski on Twitter at @KaminskiMK

June 6, 2023

Marissa Mayer: AI Insights and Walmart, Google & Yahoo

Marissa Mayer was the CEO of Yahoo and the 20th employee at Google, where she held key leadership roles in major Google products including Search, Maps, and Gmail. She’s currently the co-founder and CEO of Sunshine

Marissa and Auren discuss the unexpected turn AI has taken towards creativity and expression, and its impact on coding and software engineering. They also explore how AI can improve software engineering and potentially affect the business models of tech giants like Google.

Marissa shares insights from her experiences at Google and Yahoo, focusing on bureaucracy and efficiency within tech companies, as well as the origin of Google’s famous APM program and her insights for developing talent. They also talk about Marissa’s startup Sunshine Contacts, building a personal relationship manager, and managing contacts in the age of AI.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Marissa Mayer on Twitter at @marissamayer.

May 30, 2023

Tom Tugendhat: UK Minister, OSINT, MI5 & Cybersecurity

Tom Tugendhat is the UK’s Minister of State for Security and a British Member of Parliament. He was previously the chairman of the Foreign Affairs Committee in Parliament, and before that he served multiple tours in the British Army in Iraq and Afghanistan. 

Auren and Tom discuss the role of the UK's Minister of State for Security and Tom’s work with cybersecurity, intelligence gathering, and defense. Tom highlights some of the most overlooked factors in security and what government and private actors should be doing to improve their resilience against cyber threats. 

Tom and Auren also dive into the changing world of intelligence gathering and open source intelligence (OSINT). They discuss the role of OSINT in understanding the environment and context of situations, how organizations like Bellincat operate, and using OSINT for making predictions. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Tom Tugendhat on Twitter at @TomTugendhat.

May 23, 2023

Jack Abraham of Atomic: Incubators & Startup Studios

Jack Abraham is the founder of Atomic, a startup studio that has launched several dozen companies including Hims & Hers, Openstore, and Bungalow. Before starting Atomic, Jack co-founded Milo, which he sold to eBay.

Auren and Jack discuss how the studio fund model works and what’s allowed Atomic to be successful in a space where many other studios have failed. Jack breaks down the process of finding scalable ideas and deciding which ones to allocate resources to. 

Auren and Jack also dive into the history of the startup studio model and highlight the success stories of companies like Uber, Twitter, and Moderna that originated from studios. They also discuss the benefits of starting a company during a downturn, scaling companies quickly, and the art of branding for both DTC and B2B companies. Jack also shares his thoughts on what’s made Miami a tech hub and where the city will be going in the future.  

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Jack Abraham on Twitter at @jackabraham.

May 16, 2023

Will Manidis: AI, LLMs & Healthcare Data

Will Manidis is the CEO and founder of ScienceIO, which builds data solutions for health care. He was previously a managing partner at Dorm Room Fund, and a Thiel Fellow.

Auren and Will discuss American dynamism and the future of knowledge work. Will breaks down his view that technology has not improved our lives as much as it should have. He explains how the nature of platform shifts have accelerated tech earnings over the last decade, but kept actual progress low. 

Will and Auren also do a deep dive on healthcare: why it’s so expensive, why healthcare data is so difficult to work with, and what can be changed. Will emphasizes the need for more usable healthcare data and breaks down how operational workflows consume most of the healthcare dollars spent in the US. 

They also discuss Will’s practical advice for young founders (as a founder and former Thiel fellow), his early work on classical Greek and Latin, and why everyone should believe in demons.  

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Will Manidis on Twitter at @WillManidis.

May 9, 2023

Avlok Kohli, AngelList CEO: AI and Dual Threat CEOs

Avlok Kohli is the CEO of AngelList and the founder of FastBite and Fairy. 

Auren and Avlok discuss the underestimated impact of AI and how it could be creating a tech mega cycle. Avlok explains the importance of unique data as a moat for companies building on top of large language models, and how this technology can disrupt incumbents. 

They also discuss the rise of Dual Threat CEOs and their outsized success in early stage venture capital. Avlok makes the case for why more current operators should start funds, and explains why they’ll thrive in the changing VC landscape. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Avlok Kohli on Twitter at @avlok.

May 2, 2023

Elad Gil: AI, Angel Investing, Living Forever

Elad Gil is a prolific angel investor and advisor whose early investments include AirBnb, Coinbase, Pinterest, Stripe, and Square. He’s also the founder of Color Health and author of the bestselling book High Growth Handbook.

Elad and Auren discuss the challenges and opportunities for startups in the emerging AI technology landscape, particularly in comparison to incumbent companies. Elad breaks down what he’s learned as an angel investor and provides some non-generic advice for making good early-stage investments. 

Auren and Elad also discuss fundraising and operating in lean times, the potential for life extension drugs, and why the biotech market is so fragmented. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Elad Gil on Twitter at @eladgil.

April 25, 2023

Johnathan Bi: René Girard & Mimetic Desire

Johnathan Bi is the host of a fantastic seven-part lecture series on the work of philosopher René Girard. He’s also a member of the founding team at Opto Investments. 

Auren and Johnathan discuss some of the fundamental concepts in Girard’s philosophy and how they apply to startups, venture capital, and life more broadly. They break down physical vs metaphysical desire, the power of self-delusion, and Girard's concept of zero-sum and negative-sum human interactions.

Johnathan explains what to make of Girard’s apocalyptic thoughts on the future of humanity, and makes some useful recommendations for using mimetic theory to improve your life. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Johnathan Bi on Twitter at @JohnathanBi.

April 18, 2023

Nicole Perlroth: Future of Cybersecurity

Nicole Perlroth was the New York Times’ lead cybersecurity reporter for over a decade. She’s an advisor to the Department of Homeland Security’s Cybersecurity Advisory Committee and the author of the bestselling book This Is How They Tell Me The World Ends.

Auren and Nicole discuss the global cyber landscape— which countries have the strongest hacking capabilities, how Ukraine has changed cyber warfare, and where the US stacks up against its adversaries. 

Nicole also shares insights on personal opsec and recounts her experience tracking down a potential leaker behind the Shadow Brokers hack of the NSA. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Nicole Perlroth on Twitter at @nicoleperlroth.

April 11, 2023

Sigal Mandelker: Fmr Under Secretary of Treasury

Sigal Mandelker served as Under Secretary of the Treasury for Terrorism and Financial Intelligence from 2017 to 2019. She’s currently a general partner at Ribbit Capital, which invests in fintech companies. 

Sigal and Auren discuss how sanctions actually work and what makes them effective. Sigal explains how the US’s role in the global financial system could change as new financial technology evolves. They also discuss how the government should work with the private sector, why crypto regulation has moved so slowly, and where the US is starting to look to other countries for regulatory leadership. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Sigal Mandelker on LinkedIn

April 4, 2023

Jonathan Greenblatt, ADL CEO: Data vs. Extremism

Jonathan Greenblatt is the CEO of the Anti-Defamation League. Prior to leading the ADL, he was the founder of Ethos Brands, VP of Global Consumer Products at Starbucks, and Director of the Office of Social Innovation during the Obama administration. 

Auren and Jonathan discuss the role of technology in amplifying hate and extremism in society, and what tech companies and regulators should do about it. Jonathan breaks down how Section 230 could be reformed and how tech companies should approach moderation. They also discuss what the boundaries of free speech, comedy and anonymity should be on the internet. 

Jonathan gives an overview of the ADL’s research and the unparalleled data they have on extremism in the US. He shares insights from the ADL’s nearly 100 years of public opinion polling and puts the most recent figures in historical context. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and‍ Jonathan Greenblatt on Twitter @JGreenblattADL.

March 28, 2023

Jon Levin, Dean of Stanford GSB: Identifying Future Innovators

Dr. Jonathan Levin is the Dean of the Stanford Graduate School of Business. He’s the winner of the 2011 John Bates Medal, and an expert in market design, game theory, and industrial organization. 

Auren and Jon discuss how Stanford GSB, one of the most selective schools in the world, thinks about finding talent. Jon breaks down the non-obvious ways universities foster innovation, and how that path of research differs from the private sector. 

They also discuss whether or not hedge fund managers are overcompensated, what datasets could improve public policy, and what kind of hard and soft skills are the most important today. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and‍ Jon Levin on LinkedIn or at the Stanford Graduate School of Business

March 21, 2023

Dr. Nir Barzilai: How to Live Past 100

Dr. Nir Barzilai discovered the first “longevity gene” in humans and pioneered key research around the biology of aging. He’s the founding director of the Institute for Aging Research at the Albert Einstein College of Medicine in New York and the author of the book Age Later. 

Nir and Auren discuss the most promising studies and treatments in the field of anti-aging research and break down the major takeaways from Nir’s seminal studies on centenarians— why they live longer, and what the rest of us can learn from them. 

Nir also explains the role of genetics vs. environment in longevity and makes some data-backed recommendations for anyone who wants to live a longer, healthier life. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and‍ Nir Barzilai on Twitter @NirBarzilaiMD

March 14, 2023

Tony Thomas, Fmr. 4-Star General: Navigating Threats

Tony is a retired 4-star US Army General and was the commander of the US Special Operations Command from 2016 to 2019. During his 35-year military career, he played a key role in numerous high-profile operations, including the mission that resulted in the death of Osama bin Laden. He’s currently a partner at Lux Capital.

Auren and Tony discuss what we’ve learned from the war in Ukraine and which countries are the strategic winners and losers of the conflict. Tony has a clear, nuanced view of Russia’s strengths and weaknesses and explains how the U.S. should be positioning itself against China.  

Auren and Tony also break down how AI should be implemented in military technology, whether NATO is still relevant, and which of the US’s major weapons systems are obsolete.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and‍ Tony Thomas on Twitter @TonyT2Thomas. 

March 7, 2023

Megan McArdle: Markets, Monopolies & Innovation

Auren and Megan discuss some of the less obvious factors that contributed to the superheated economy of the last decade. Megan breaks down how she thinks about monopolies in the tech sector and explains one of the most misunderstood things about markets. 

Megan also shares some of her insights on politics and culture. She explains how one of the most popular negotiation techniques in politics almost never works, how companies should think about cancellation mobs, and why there’s no point having a pen name on the internet anymore. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and‍ Megan McArdle on Twitter @asymmetricinfo. 

February 28, 2023

Jaan Tallinn: Balancing AI Risk and Opportunity

Jaan Tallinn is one of the founding engineers of Skype and the file-sharing service Kazaa. He’s also a co-founder of the Centre for the Study of Existential Risk and the Future of Life Institute. 

Auren and Jaan discuss the trajectory of artificial intelligence and the existential risks it could present to humanity. Jann talks about the prevailing attitudes towards risk in AI research and what needs to change in order get aligned, safe AI. 

Jaan and Auren also talk about how Jaan’s native Estonia has become one of the most tech-forward societies in Europe. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and‍ Jaan Tallinn’s work on YouTube and at the Centre for Existential Risk and the Future of Life Institute

February 21, 2023

Dido Harding: Leveraging Data for Public Health

Baroness Dido Harding has held high-level leadership roles in the UK’s National Health Service and in the private sector, at companies like TalkTalk, Tesco, and Thomas Cook. She was executive chair of the NHS’s COVID-19 Test and Trace effort. 

Dido and Auren break down what we’ve learned about data and public health during the pandemic. Dido explains how publicly accessible data helped leaders and the general public make decisions, and outlines what we should be doing to prepare for the next pandemic. 

Auren and Dido also talk about running large organizations, staying productive, and what the public and private sectors have in common. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Dido Harding on Twitter at @didoharding.

February 14, 2023

Oren Etzioni: Unlocking AI’s Potential

Oren Etzioni was the founding CEO of the Allen Institute for AI, or AI2. He’s founded multiple companies that had successful exits, and he’s a professor emeritus at the University of Washington. 

Oren Etzioni and host Auren Hoffman discuss Oren’s criteria for artificial general intelligence and what signs he’s looking for to indicate that we’re close to developing AGI. They talk about major issues in AI research right now, including the cost of compute, accessing data, and adversarial versus collaborative AI training methods.  

Oren shares how AI2 has been able to spin out so many successful companies and how he's found the balance between running a research organization and a business.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Oren Etzioni on Twitter at @etzioni

February 7, 2023

Vivek Ramaswamy: Leadership, Innovation & Ideology

Vivek Ramaswamy is an entrepreneur, investor and author. He founded Roivant Sciences in 2014 and Strive Asset Management in 2021. He’s also the author of the bestselling books Woke Inc. and Nation of Victims. 

Auren and Vivek discuss how CEOs and leaders should think about ideology in the workplace— both their own and their employees’. Vivek breaks down the history of the ESG movement and pulls back the veil on two companies that have massive, little-understood power over the public markets— proxy advisory services ISS and Glass Lewis. 

Vivek also talks about what drives the pharmaceutical industry and what’s holding it back from greater innovation. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Vivek Ramaswamy on Twitter at @VivekGRamaswamy

January 31, 2023

David Sacks: SaaS Metrics, Tech Cycles & Fundraising in a Down Market

David is a co-founder and partner at Craft Ventures, one of the foremost SaaS VCs. He was the former COO at Paypal and he’s invested in over 20 unicorns, including AirBnB, Facebook, Palantir, Uber, and SpaceX. 

David and Auren discuss the state of SaaS in 2023 and consider how layoffs, seat contraction, and the broader macro environment could affect the ecosystem this year. David shares some advice on how companies should be positioning themselves to weather the downturn. They also talk about bubbles and cycles in tech, how to spot stand-out founders early, and which analysts have the best record on foreign policy.  

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and David Sacks on Twitter at @DavidSacks

January 24, 2023

Bret Stephens: The Return of Great Power Competition

Bret Stephens is a foreign affairs columnist at the New York Times and author of America in Retreat: The New Isolationism and the Coming Global Disorder.

Auren and Bret discuss major takeaways from the war in Ukraine, and the US's wars in Afghanistan and Iraq. Bret offers predictions about the future of warfare and weaponry, and explains what the US will have to do to remain the preeminent global power through the next decade. They also discuss cancel culture, decadence, and environmentalism. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Bret Stephens at nytimes.com/column/bret-stephens

January 17, 2023

Thani Shamsi: What Data Companies Can Learn From SaaS

Thani Shamsi is the co-founder and CEO of Datarade, a Berlin-based data commerce platform.

Auren and Thani dive deep into the data market and discuss how it’s developed in comparison to SaaS. Thani shares his insights on how the most successful data companies drive sales and how expects the data space to evolve. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Thani Shamsi on Twitter @ThaniShamsi.

January 10, 2023

Amit Bendov: A Data-Driven Sales Masterclass

Amit Bendov is a serial founder who’s scaled three unicorn software companies to massive exits. He’s currently the co-founder and CEO of Gong, an AI sales intelligence platform. 

Auren and Amit discuss the best practices for B2B sales, based on data Gong has collected from over a billion sales conversations. Amit breaks down how winning strategies have changed in the challenging macro environment. 

Auren and Amit also discuss the generational difference in startup founders and what’s made Israel the most startup-dense place on Earth. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Amit Bendov on LinkedIn.

January 3, 2023

Eric Frank: Why Real Estate is Behind in Data Adoption

Eric Frank is the founder and CEO of LightBox, a GIS real estate data company. He’s also the creator of ADR.com and former president of the Investment & Advisory division at Thomson Reuters. 

Eric brings his perspective from financial services to analyze data adoption in the commercial real estate space. He outlines some non-obvious effects of COVID on the market and breaks down where real estate tech is headed. 

Eric and Auren also discuss building a business through acquisitions, and how Eric managed to integrate the different technology companies that make up LightBox today. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Eric Frank on Twitter at @ericfrank.

December 20, 2022

Bryan Mistele: What the Future of Transportation Looks Like

Bryan Mistele is the founder and CEO of INRIX, a leading provider of traffic data and analytics. 

Auren and Bryan discuss how vehicle technology is changing and when we can expect to see mass adoption of driverless cars in the US and around the world. Bryan breaks down which industries he expects will go autonomous first and how self-driving will affect total vehicle sales. 

Auren and Bryan also discuss the intricacies of operating a global data company and what better safety data could do for transportation.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Bryan on Twitter at @BryanMi.

December 13, 2022

Sarah Bond: Accelerating the Gaming Creator Economy

Sarah Bond is Corporate Vice President of Xbox’s Game Creator Experience & Ecosystem at Microsoft. 

Auren and Sarah discuss the future of gaming across platforms and where Sarah expects to see the most growth in the gaming ecosystem in the next few years. They break down the democratization of game development and what the growth of the creator economy could mean for the industry. 

Sarah also shares insights on how Microsoft transformed its culture to become a hyper successful acquirer and how she helped lead T-Mobile through its historic turnaround.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Sarah on Twitter at @BondSarah_Bond.

December 6, 2022

Richard Barlow: Data Sharing to Enable the Self-Driving Revolution

Richard Barlow is the CEO of Wejo, a publicly traded company that collects and analyzes connected vehicle data. Wejo gathers billions of data points a day from cars all over the world.  

Richard and Auren discuss the state of global connected vehicle data— what vehicle data is out there right now, how many cars on the road are equipped with connected tech, and what new sensors could do in the future. Richard also explains how data sharing could help get autonomous vehicles to the next level and bring self-driving tech to the mass market. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Richard on Twitter @RichardWejo.

November 29, 2022

Dimitri Dadiomov: Your TAM is Just the Beginning

Dimitri Dadiomov is the co-founder and CEO of Modern Treasury, a payment operations software company valued at over $2 billion. 

Auren and Dimitri discuss the future of crypto payments, innovation (or lack thereof) in the massive B2B payments space, and what Dimitri expects to change as more instant payment services come on line in the next few years. 

They also dive into culture and break down how Dimitri was able to gain traction and scale Modern Treasury to a $2 billion valuation in less than four years. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Dimitri on Twitter at @dadiomov.

November 22, 2022

Richard Hanania: The Real Power Centers of US Foreign Policy

Richard Hanania is a foreign policy expert and author. He’s the president of the Center for the Study of Partisanship and Ideology and a visiting scholar at the University of Texas’s Salem Center. 

Richard and Auren discuss which players have the most sway over American foreign policy and how they’ve affected the US’s global strategic positioning. Richard breaks down the failure of expert opinion in the intelligence community to anticipate events like the fall of Afghanistan and the invasion of Ukraine. They also discuss sanctions, NATO expansion and partisanship in Washington. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Richard on Twitter at @RichardHanania.

November 15, 2022

Anthony Scaramucci: The Future of Institutional Investing in Crypto

Anthony Scaramucci is the founder and managing partner of Skybridge Capital, which manages over $800 million in digital assets. He’s also the founder of the SALT Conferences, and he briefly served as the White House Communications Director. 

Anthony and Auren break down the 2022 crypto crash in depth and discuss the major factors that led to the crash. Anthony shares his perspective on potential crypto regulation, institutional investing in the space, and which blockchain technologies he expects to become dominant. 

In addition to crypto, Auren and Anthony also discuss working in politics, the art of throwing good events, and Anthony’s finest Long Island wisdom. 

World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Anthony on Twitter at @Scaramucci.

November 8, 2022

Keith Rabois: Velocity, Differentiation & Disruption

Keith Rabois is the CEO of Openstore and a general partner at Founders Fund. He’s had an amazing career as a founder and senior operator at some of the most innovative companies of the last 20 years, including Paypal, Square, Opendoor, and LinkedIn.

Auren and Keith take a deep dive into spotting talent— one of Keith’s strengths— and discuss how he’s managed to hire so many incredible people over the years. They break down what makes a successful founder, why sitting on “too many” boards is the right move for VCs, and how Keith has reverse engineered a tech scene in Miami.  

Keith has a highly unique perspective and brings sharp insight to everything from fundraising to culture to personal health. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Keith at @Rabois.

November 1, 2022

Packy McCormick: Web3 & Smart Optimism

Packy McCormick is the founder and writer of Not Boring, a Web3 and startup newsletter. He’s also an investor at Not Boring Capital.

Packy and Auren dive into the tech landscape on a generational scale and talk about the loss of tech optimism and what’s limiting technological progress today. They discuss how to evaluate early-stage companies as investments and Packy shares his insight on what he looks for in crypto and Web3 companies. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Packy at @PackyM.

October 25, 2022

Grover Norquist: A 40-Year View of American Politics

Grover Norquist is the founder and president of Americans for Tax Reform and one of the most influential conservative activists in Washington.

Grover and Auren discuss the historical balance of power between the two parties and what partisan realignment has meant for the country. They also talk about the future of the filibuster in the Senate and the structural shifts that have occurred in taxation, investing, and education in the last 30 years.

Grover is one of the most long-term thinkers in the political space and he gives a master class on thinking about strategy in decades, rather than election cycles.    

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Grover on Twitter at @GroverNorquist

October 18, 2022

Michael Brown: Getting Defense Spending Up to Speed

Michael Brown recently finished his term as director of the Defense Innovation Unit, a DoD organization focused on accelerating the adoption of commercial technology by the military.

Auren and Michael go in depth on defense spending and discuss how to reform the budget process. Michael outlines the challenges of buying commercial technology for the military and offers some advice for startups looking to work with the government. They also discuss how new technologies are being used in the war in Ukraine and what the government can do to hire more innovative people.   

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Michael on LinkedIn at @michaelabrownceo.

October 11, 2022

Rep. Jim Himes: Building a US Digital Currency

Congressman Jim Himes (D-CT 4th) serves as the chair of the National Security, International Development and Monetary Policy Subcommittee of the House Financial Services Committee.

Jim and Auren discuss Jim’s recent white paper on central bank digital currencies (CBDCs) that explored the potential for a US CBDC and how it should be structured. They also talk about what regulation could mean for the crypto landscape and discuss why it’s so hard for the military to buy innovative tech.    

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Jim on Twitter at @jahimes.

October 4, 2022

Jason Gardner: Modernizing the Payments System

Jason Gardner is the founder and CEO of Marqeta, an open-API card issuing platform used by companies like Square, Doordash, and Uber. 

Jason is one of the most knowledgeable people in the complex world of payments. He gives an in depth breakdown of how the global payments system actually works and shares his outlook on potential disruptors like crypto and mobile wallets. Jason and Auren also talk about the differences between startup and scale CEOs, the process of going public, and what the best executive chairmen all have in common.    

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Jason on Twitter at @jmgards.

September 27, 2022

Tim Urban: Zooming Out on Everything

Tim Urban is the creator of Wait But Why, a blog with over half a million monthly subscribers. He writes about productivity, science, politics and the future. 

Tim and Auren discuss some of Tim’s biggest ideas around technology, including cryonics, life extension, and artificial superintelligence. They break down Tim’s framework for understanding political polarization and Tim shares his unique perspective on tackling some of life’s biggest challenges, from beating procrastination to marrying the right person.  

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Tim on Twitter @waitbutwhy or on his blog Wait But Why.

September 20, 2022

RJ Pittman: Turning Buildings into Data

RJ Pittman is the CEO of Matterport, a $1.2 billion market cap spatial data and 3D capture company. 

RJ and Auren discuss the mechanics of bringing real estate, an “offline” asset class, into the 21st century. RJ talks about the company’s decision to launch a smartphone capture app and adopt a freemium model. He also shares some insight on entering an organization as a non-founder CEO. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and RJ Pittman on Twitter @rjpittman.

September 13, 2022

Mark Penn: Finding the Next Microtrends

Mark Penn is the CEO of Stagwell and a longtime pollster and strategic advisor. He’s a former senior executive at Microsoft and has advised politicians including Bill Clinton and Tony Blair.

Mark and Auren discuss Mark’s books Microtrends and Microtrends Squared, in which Mark identified minor demographic trends and predicted their outsized impact on society and the economy. Mark gets into the mechanics of good opinion polling and breaks down the major differences between political and consumer polling, and how internet polling is affecting the industry. They also discuss Stagwell and Mark’s digital-first strategy for disrupting the old-school advertising holding companies. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Mark at @Mark_Penn.

September 6, 2022

Christopher Ahlberg: Building a Safer Future

Christopher Ahlberg is the founder and CEO of Recorded Future, a cyberintelligence firm that sold for $780 million in 2019. He formerly co-founded the business intelligence software company Spotfire. 

Christopher and Auren discuss the global cybercrime landscape, from emerging threats and ransomware gangs to international conflicts and the geopolitics of taking down hackers. They dive into how the US can improve its cyber defenses, both in the public and private spheres, and talk about the sprawling US security apparatus. They also discuss cyber operations in Ukraine and what we can expect from future conflicts. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Christopher on Twitter @cahlberg.

August 30, 2022

Terence Kawaja: The Future of AdTech

Terry Kawaja is the founder and CEO of Luma Partners, a media and technology investment bank. Terry has advised on over $300 billion in transactions, including some of the biggest deals in media, tech and advertising. 

Auren and Terry discuss the changes in the markets over the last few months and what they expect from the M&A landscape in the near term. Terry shares his thoughts on the long-term outlook for consolidation in the media and advertising space and where he thinks the next innovative companies will appear in adtech. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Terry on Twitter @tkawaja.

August 23, 2022

Sheila Heen: How to Navigate Hard Conversations

Sheila Heen is the Deputy Director of the Harvard Negotiation Project and the bestselling author of Difficult Conversations. She’s an internationally recognized negotiation coach and trainer.

Sheila and Auren discuss how to approach your toughest conversations, including best practices for opening a negotiation, defusing conversations that feel adversarial and giving and receiving better feedback. They also talk about the surprising similarities in tough conversations at work and at home, and how you can use negotiation strategies to throw a better dinner party.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren.

August 16, 2022

Cindy Cohn: Who Should Regulate the Internet?

Cindy Cohn is the executive director of the Electronic Frontier Foundation, the largest digital rights organization in the world. 

In this wide ranging conversation, Cindy and Auren touch on a number of topics across the tech space, including privacy on the Blockchain, interoperability and the politics around regulating big tech. They discuss the unintended consequences of privacy protections and what smart regulation should seek to accomplish. 

Cindy brings a unique perspective to the debate around open access to data and discusses how to think critically about the power that data can unlock. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren.

August 9, 2022

Neal Katyal: Taking on the Supreme Court

Neal Katyal is a professor of National Security Law at Georgetown University, a partner at Hogan Lovells law firm, and the former Acting Solicitor General. He has argued 45 cases before the Supreme Court.   

Auren and Neal look back on the Supreme Court’s most recent term and Neal brings some historical context to the court’s major decisions. They discuss the court’s new balance of power and Neal explains how Supreme Court lawyers can make arguments on the most complex legal issues in under 30 minutes. 

They also talk about productivity, balancing multiple roles, and how to get the best people on your team. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Neal Katyal at @neal_katyal

August 2, 2022

David Epstein: Never Underestimate the Generalist

David Epstein is the author of the New York Times bestsellers “Range” and “The Sports Gene”.  

Auren and David discuss David’s latest book Range and his counterintuitive ideas about specialization and why generalists are so powerful. They talk about why the 10,000 hours rule is overrated, how specialists get so many major predictions wrong, and how to think about talent and interest in your own career. 

David also discusses some of the intricacies of genetics in medicine and gives some non-obvious advice for healthy living. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and David at @DavidEpstein. You can also find David’s newsletter at https://davidepstein.bulletin.com/

July 26, 2022

Rob Buxton: The State of DaaS (A Market Snapshot)

Rob Buxton is a partner at AGC Partners where he specializes in the DaaS and SaaS capital markets.  Rob has completed over 300 financings and M&A transactions in his career. 

Rob and Auren dive into the recent trends in the data-as-a-service (DaaS) sector.  They break down the insights from Rob’s recent DaaS sector report and dig into what makes the great data companies great and the broader DaaS M&A landscape.  Rob walks through the different types of data companies out there, their respective competitive advantages and TAMs, and how the recent downturn has impacted the DaaS space. 

They also discuss when external data can benefit a company, what data readiness looks like, and why DaaS companies are so profitable at scale. 

Rob’s DaaS sector report can be found here: https://www.blackpeakcapital.com.au/wp-content/uploads/2022/06/AGC-DaaS-Mar-2022.pdf

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Rob Buxton on LinkedIn

July 19, 2022

Gary Marcus: The Failed Promise of Artificial Intelligence

Gary Marcus is the Author of Reboot AI and professor at NYU.

Gary and Auren discuss the advancements in and shortcomings of artificial intelligence. They dive into how for AI to be really good, it needs to be built towards human intelligence and gain “Common Sense”, which it lacks today.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Gary Marcus at @GaryMarcus.

July 5, 2022

Or Offer: The Mechanics of Data Businesses

Or Offer is Co-Founder and CEO of Similarweb (ticker: SMWB), a digital intelligence data company. 

Auren and Or dive into how data businesses actually work. They explore the problems every data company faces: build vs. partner, accuracy vs. coverage, how to think about data costs, and how to focus on your core competencies.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Or at @oroffer.

June 28, 2022

Antonio Garcia Martinez: A New Approach to Regulation

Antonio Garcia Martinez is the NYT best selling author of Chaos Monkeys. He is a senior fellow at Lincoln Network. Previously, he was the founder of AdGrok and a product manager at Facebook. 

Auren and Antonio explore the unintended consequences of regulation, the evolution of the adtech markets, and frameworks to apply when thinking about privacy. They also dive into Antonio’s pursuit of religion in an increasingly complex modern world. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Antonio at @antoniogm.

June 21, 2022

Liv Boeree: Developing a Probabilistic Mindset

Liv Boeree is a former world poker champion, a science commentator and content creator, and a philanthropist.  

Auren and Liv dive into a broad range of topics including poker, probability, societal progress, artificial intelligence and decision-making.  Liv has an incredible mind and has thought deeply about the intricacies of life, society and science. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Liv at @Liv_Boeree.

June 14, 2022

Jeremy Stanley: How Machines Actually Learn

Jeremy Stanley is Founder and CTO at Anomalo. Previously, he was VP of Data Science at Instacart. 

Auren and Jeremy dive into progress in the artificial intelligence field over the past decade and why most people think about AI incorrectly.  They also discuss the approaches to building data science teams and the tactics Jeremy has seen work best. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Jeremy Stanley at @jeremystan.

June 7, 2022

Ryan Breslow: The King vs. The Mob

Ryan Breslow is the Chairman at Bolt, a decacorn online checkout startup.  

While he’s built one of the fastest growing startups in Silicon Valley, Ryan Breslow is perhaps most famous for his twitter threads about the so-called “Silicon Valley Mob”.  Auren and Ryan dive into the various claims Ryan made about the Silicon Valley juggernauts like Y Combinator, Stripe and Sequoia. 

They also dive into company building and the alternative approaches available to young entrepreneurs out there just starting their journey. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Ryan Breslow at @theryanking.

May 31, 2022

Glenn Fogel: The Greatest Acquirer in History

Glenn Fogel is CEO at Booking Holdings, a juggernaut in the travel industry. Glenn has a remarkable track record of completing successful acquisitions.

Auren and Glenn dive into the common pitfalls of M&A, the heuristics to apply when evaluating deals and why acquisitions can be transformative when done right. Glenn walks through the many acquisitions Booking Holdings has done in the travel space and their strategy over the years.

They also discuss the experience of being in the travel industry during the pandemic and how Glenn navigated the unprecedented circumstances.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find host Auren Hoffman on twitter @auren.

May 24, 2022

Auren Hoffman: A Tale about Truth in Data

This episode is a rebroadcast of Auren's appearance on The Data Scientist Show.  Auren and Daliana dive into the nuts and bolts of building a geospatial DaaS business.

Daliana Liu is a senior data scientist and host of The Data Scientist Show. You can find her at the following places:


Auren is the CEO at SafeGraph and can be found on Twitter @auren.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

May 20, 2022

Barry Nalebuff: A Radical New Way to Negotiate

Barry Nalebuff is the author of Split the Pie, co-founder of Honest Tea and professor of negotiations at Yale. 

A big part of the problem with most negotiations is that the parties don’t spend enough time defining the pie and spend too much time bargaining for a larger slice. Barry and Auren discuss tactics that can help you uplevel your negotiation skills 5x. 

Barry imparts all his wisdom from years of experience in both academia and from when he sold Honest Tea to Coca Cola.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

May 17, 2022

Joel Myers: The Father of Commercial Meteorology

Dr. Joel Myers is the founder and CEO of AccuWeather, one of the oldest weather companies in the world. 

Weather companies are really data companies at their core. Joel and Auren dive into the early days of commercial meteorology and the challenges of building a business on top of a product that was historically available for free. 

Joel has dedicated his entire career to AccuWeather and dives into the nuances of weather forecasting and the immense responsibility that comes with the trade. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Joel Myers at @DrJoelNMyers

May 10, 2022

Charlie Youakim: The Real Economics of Buy-Now-Pay-Later

Charlie is co-founder and CEO of Sezzle, a $1.2 billion market cap alternative payment platform.

Charlie and Auren dive into the unit economics of Buy-Now-Pay-Later (BNPL) businesses, why the “creditization of debit” is the hottest trend, and how underwriting BNPL loans differs from traditional consumer lending.

They also explore data’s role in BNPL and how most fintech companies are on the path of becoming neobanks. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Charlie Youakim at @CharlieYouakim

May 3, 2022

Jacob Helberg: The New Cold War

Jacob Helberg is the author of The Wires of War, senior adviser at the Stanford University Center on Geopolitics and Technology, and co-chair at the Brookings Institution China Strategy Working Group. 

Jacob and Auren explore the current tension between global superpowers, the dependencies America has on Chinese hardware and infrastructure and potential solutions to reversing these dependencies. 

They also dive into the generational and cultural rift between Capitol Hill and Silicon Valley and how that’s affecting America’s competitive advantage.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Jacob Helberg at @jacobhelberg


April 26, 2022

Auren Hoffman: It's Our Moral Obligation to Make Data More Accessible

Audio version of "It's Our Moral Obligation to Make Data More Accessible" by Auren Hoffman.

You can find the full essay at: safegraph.com/blog/data-accessibility-moral-obligation

Most of the world’s data is sitting on a shelf, being used in a very narrow domain.  This data, if properly activated, could solve some of the world’s biggest problems and lead to more health, happiness, and love for society.  We could use this data to uncover some of society’s biggest secrets.

The data is there.  We just need to use it.

You can find Auren on twitter at @auren.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

April 21, 2022

Bob Moore: Solving the Cold Start Problem

Bob Moore is CEO at Crossbeam, a partnerships ecosystem platform. 

Bob and Auren dive into the challenges of kickstarting a partnership, the prisoner’s dilemma that inherently exists within every new partnership, and ways to solve these issues. 

They also explore Bob’s learnings as a serial entrepreneur and what he wishes he’d done differently along the way. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Bob Moore at @robertjmoore

April 19, 2022

Esther Dyson: Using Data to Revolutionize Wellness

Esther Dyson is an investor, journalist, author, and philanthropist. She is the executive founder of Wellville, a nonprofit project focused on improving equitable wellbeing.

Esther and Auren discuss the structural problems that drive poor wellbeing across modern society. They dive into potential solutions ranging from improving parenting to the role of government. 

They also discuss how untapped data about people can potentially revolutionize health and wellness. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Esther Dyson at @edyson

April 14, 2022

Sebastian Mallaby: The Greatest Storyteller in Venture Capital

Sebastian Mallaby is the author of The Power Law, a renowned journalist and a senior fellow for international economics at the Council on Foreign Relations. 

Sebastian and Auren start by discussing the powerful trends in the recent history of Venture Capital. They discuss the rise of the growth funds and crossover funds and the issues with governance that are created as a company grows. They also dive into what makes firms like Sequoia and Benchmark truly special. 

Sebastian and Auren also review the major macroeconomic crises of the past 40 years and what we’ve learned about the Federal Reserve’s role in navigating crises.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Sebastian Mallaby at @scmallaby

April 12, 2022

David Perell: Building a Personal Monopoly

David is a blogger, educator and a voracious tweeter. He runs the Write of Passage course on how to become a better writer and communicator. 

David and Auren dive deep into mimesis, the philosophies of Rene Girard and Peter Thiel, and what it means to be a contrarian. They discuss ways to build a “personal monopoly” and how to stand out in a world where everyone imitates each other. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and David Perell at @david_perell

April 5, 2022

Dina Srinivasan: Reining in Big Tech

Dina is a writer and researcher who has published extensively on antitrust matters in big tech. She is also a Fellow with the Thurman Arnold Project at Yale University.

Dina and Auren discuss how big tech grew to be so powerful and key events in the histories of these companies that created the antitrust issues that exist today. They dive into the inner workings of advertising exchanges and the potential conflicts of interest that exist today. They also explore potential solutions that can increase competition and benefit consumers.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.


March 31, 2022

Tyler Henritze: Thematic Investing to Predict the Future

Tyler Henritze is Head of Strategic Investments at Blackstone Real Estate Americas. Tyler has been with Blackstone since 2004 and has worked on over $100 billion of transactions. Tyler and Auren dive into the history of Blackstone Real Estate and how it transitioned from investing opportunistically to investing thematically. They explore promising assets today that have high potential of generating alpha over the next decade. Tyler also explains the impact the Global Financial Crisis had on the real estate markets and how Blackstone persevered through turmoil. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

March 29, 2022

Emiliano Kargieman: Remapping the Entire Earth

Emiliano Kargieman is Founder and CEO at Satellogic, a satellite and geospatial data company. Emiliano and Auren discuss the power of low-orbit satellites, how building and deploying satellites has become dramatically more affordable in the past decade. They also discuss promising technologies that will usher in the next generation of satellite companies.  

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

March 22, 2022

Tod Sacerdoti: Let’s Talk About Founder Compensation

Tod Sacerdoti is Founder and CEO at Pipedream, a platform that lets developers connect APIs remarkably fast. Tod and Auren are both serial founder CEOs who dive deep into how go-forward compensation for founder CEOs is way LESS than that of a replacement CEO. They explore ways to solve this problem and tactics founders can employ to restructure their compensation.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

March 17, 2022

Javier de la Torre: Building a Killer Go-To-Market Strategy

Javier de la Torre is Founder and Chief Strategy Officer at CARTO, a spatial analytics and intelligence platform. Javier and Auren dive into the journey behind CARTO and the tactics Javier used to drive step-function growth for the business through the different stages of its history. Javier explains the role partnerships and self-serve played in their go-to-market strategy and the power behind product-led growth.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

March 15, 2022

Peter Platzer: Moore’s Law Strikes the Satellite Industry!

Peter Platzer is CEO at Spire, owner and operator of the largest multi-purpose constellation of satellites. Peter and Auren dive into how the satellite industry has evolved over the past few decades, the different types of satellites out there today and what type of analyses are possible with satellite collected data. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

March 8, 2022

Ann Fudge: Leveling Up Board Meetings

Ann Fudge is the former Chairman and CEO of Young & Rubicam Brands and has served on many boards. She serves on the boards of GE, Novartis, Northrop Grumman, Unilever, & Infosys. Auren and Ann dive into what makes a good Board of Directors, how companies can make board meetings more efficient and effective, and how to have tough conversations with leadership teams.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

March 3, 2022

Satyen Sangani: We’re Still in the Dark Ages of Data

Satyen Sangani, Co-Founder and CEO at Alation, joins World of DaaS host Auren Hoffman. Auren and Satyen discuss the importance of data literacy and ways for the private and public sectors to increase data literacy globally. They also break down key trends in the data science world and how powerful new innovation in the past few years is accelerating growth in the data industry.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

March 1, 2022

Gabe Rogol: A Masterclass in Demand Gen

Gabe Rogol, CEO of Demandbase, joins World of DaaS host Auren Hoffman. Auren and Gabe break down how the modern marketing funnel works and the pitfalls of the classic lead-based model. They dive into how intent-based models work and how intent signals differ between Mid Market and Enterprise accounts.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

February 22, 2022

Alex Dalyac: The Secret to Building a Computer Vision Unicorn

Alex Dalyac, co-founder and CEO of Tractable AI, joins World of DaaS host Auren Hoffman. Tractable offers artificial intelligence to help people repair, protect & sell their vehicle & home. Auren and Alex dive into the mechanics of building an AI product in insurance, how to build a successful data co-op, and the challenges startups face when going global. They also explore the journey of building a company and how to navigate the tough moments.

Bonus nugget: listen till the end to hear Alex show off his rapping skills.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.


February 15, 2022

Jonathan Levin: The Blockchain Archivist

Jonathan Levin, Co-Founder and Chief Strategy Officer at Chainalysis, joins World of DaaS host Auren Hoffman. Auren and Jonathan dive into the importance of understanding transactions on the blockchain, how challenging it is to establish a data co-op, and what it’s like to build a data company in crypto. They also chat about how data companies are misunderstood and can’t be viewed from the SaaS lens.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

February 8, 2022

Tom Goldstein: The Art of Supreme Court Advocacy

Tom Goldstein, Supreme Court litigation expert, founder of SCOTUSblog, and professor at Harvard Law School joins World of DaaS host Auren Hoffman. Auren and Tom dive into approaches to Supreme Court advocacy and data’s role in legal decision making. They also cover the Google v. Oracle case and its impact on technology for years to come.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.


February 1, 2022

Julia Galef: How to be Wrong Correctly

Auren and Julia explore building a scout mindset as defined in Julia’s new book, why embracing being wrong is important and tactical approaches to shifting your mindset. They also cover how entrepreneurs approach risk and how the scout mindset manifests in unique ways across different professions. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.


January 25, 2022

Dan Doctoroff: Where the Sidewalk Leads

Dan Doctoroff, Founder and CEO of Sidewalk Labs and former CEO of Bloomberg joins World of DaaS host Auren Hoffman. Dan was also formerly the Deputy Mayor of Economic Development for New York City during the Michael Bloomberg administration and Managing Partner at the private equity firm Oak Hill Capital Partners. Auren and Dan dive into how cities are formed and how they can leverage data about the physical world to operate better. They also cover Sidewalk Labs’ unique business structure (including its affiliation with Google’s parent company Alphabet) and how Dan thinks about incubating and forming new businesses. 

This episode is dedicated to those who suffer from ALS. We encourage listeners to make a donation to Target ALS at: https://www.targetals.org/donate/

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.


January 18, 2022

Richard Haass: Why We Need More Global Coordination

Richard Haass, President of the Council on Foreign Relations talks with World of DaaS host Auren Hoffman. Richard previously served as Director of Policy Planning for the US State Department,  was President George W. Bush's special envoy to Northern Ireland and Coordinator for the Future of Afghanistan, and is the author of 14 books,  most recently of "The World: A Brief Introduction".

Auren and Richard dive into the increasing importance of globalization, the role of data in foreign policy, and the evolution of the US's foreign policy over the last 20 years. They also dive into numerous topics that they've historically debated, including the value of the speech and if we should focus on fixing what's broken or work toward creating a new and better world.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

November 2, 2021

Godard Abel: Defining Software Categories

Godard Abel, CEO of G2, talks with World of DaaS host Auren Hoffman. G2 is a software marketplace, valued at $1.1B that helps people make software decisions based on peer reviews. Like Yelp for Software.

Auren and Godard cover how G2 took on the very hard task of creating software categories, unintentionally built a hard-to-replicate, revenue-generating data product, and mastered the art of SEO. They also discuss why Venture Capital wasn't ready to invest in G2 at the time of its founding, the advantages of being a multi-time founder, how to identify and grow leaders, and more.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

October 14, 2021

Niall Ferguson: Writing History with Data

Technology drives many transformations in how humans interact. Yet, very few people working in technology spend time studying the past. Niall Ferguson believes that we would better understand today's burning issues in technology if we thought about them with a historical framework.

Niall Ferguson is the Milbank Family Senior Fellow at the Hoover Institution, a public policy think tank within Stanford University. Niall is also an historian, columnist at Bloomberg, and author of 17 books.

Auren and Niall explore early examples of virality in the 16th and 17th century, data's role in writing and understanding history, and what you shouldn't do if you want to change the world. They also dive into Niall's latest book, Doom, and Niall's concern that society today is limiting the creation of brilliant ideas.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

October 8, 2021

Dean Stoecker: 20 Year Journey to Successful IPO

Dean Stoecker, co-founder and former CEO of Alteryx, talks with World of DaaS host Auren Hoffman. Alteryx is a $5 billion market cap data analytics automation platform. Alteryx knew that digital transformation would be driven by workers in every functional area of a business, from Sales Ops to FP&A to supply chain, and not just the PhD-trained statisticians. So they built a platform that allowed for code-free and code-friendly approaches to the entire analytics continuum.

Auren and Dean explore the rise of the citizen data scientist, how Alteryx defined the analytics space, and how they built a product that supported the entire analytics continuum. They also dive into why Alteryx invested in long-term strategies, including channel partnership and a user community, to slowly yet effectively strengthen their business.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.


October 1, 2021

Daniel Gross: Why Energy is the Best Predictor of Talent

Spotting talent is really hard. Identifying A-players can feel impossible. Peter Thiel has one of the best interview questions for identifying talent, “What important truth do very few people agree with you on?” But Daniel Gross disagrees. Daniel believes easygoing questions like “What movies do you like to watch?” elicit more telling responses.

Daniel Gross is the CEO of Pioneer, a reimagined version of the startup accelerator focused on identifying, motivating, and enabling the next wave of founders. Daniel previously founded Cue, which was acquired by Apple, and was a partner at Y Combinator. Daniel co-authored with Tyler Cowen the soon-to-be-released book, Talent: How to Identify Energizers, Creatives, and Winners Around the World. Simply put, Daniel is an expert on spotting talent.

Auren and Daniel dive into Daniel’s favorite interview questions, how to distinguish between good and great employees, what makes a 10xer, and how to measure productivity. They also explore why the strongest leaders are energetic, enthusiastic, and funny.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.


September 24, 2021

Tyler Cowen: Identifying Talent and Measuring Organizational Capital

Tyler Cowen is Professor of Economics at George Mason University, host of the Conversations with Tyler podcast, blogger at Marginal Revolution, author of several books (including one my personal favorites, the Great Stagnation). 

Tyler is one of the very few truly committed to constantly learning. He also reads 5-10x faster than a fast reader, so his superpower is consuming large amounts of information.

Auren and Tyler cover how the last year drove the end of the Great Stagnation, society’s newfound appreciation for big business, why Tyler thinks economists’ use of data is overrated, how to spot talent, why organizational capital would be one of the most valuable data sources, and so much more.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.


September 17, 2021

Daniel Yanisse: Building a Fairer Future of Work

Daniel Yanisse, CEO of Checkr, talks with World of DaaS host Auren Hoffman. Checkr is a $4.6 billion market cap dollar company automating background checks. Auren and Daniel discuss the legacy system for running background checks, why it was the perfect market for a startup, how Checkr approached channel partnerships and international expansion, and its recent shift to B2C. They also discuss Checkr’s mission to build a fairer future of work.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

September 10, 2021

Sinan Aral: Solving Social Media Market Failures

Sinan Aral, Professor of Management, Marketing, IT and Data Science at MIT, talks with World of DaaS host Auren Hoffman. Sinan is also the director of the MIT Initiative on the Digital Economy, founding partner of Manifest Capital, and the author of the book “Hype Machine”. Auren and Sinan discuss why social media networks are optimized to connect users with like-minded people, what creates viral content, and how to solve market failures in social media. They also discuss the future of Wall Street Bets and why it will likely remain part of our investment landscape.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

September 2, 2021

Hayden Brown: Owning the Work Marketplace

Hayden Brown, CEO of Upwork, talks with World of DaaS host Auren Hoffman. Upwork is a $6 billion market cap workplace company. Auren and Hayden cover how the COVID-19 pandemic massively accelerated the freelance market, Upwork’s strategy to become the single destination for all work-related needs, and various other examples of successful marketplaces. They also discuss Upwork’s proprietary dataset that provides unique insight into the labor market and how Upwork is working to make more of this information publicly available.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

August 26, 2021

Glen Weyl: Reimagining Democracy with Quadratic Funding and Quadratic Voting

Glen Weyl is Microsoft's Office of the CTO Political Economist & Social Technologist, founder of RadicalXChange, and author of “Radical Markets: Uprooting Capitalism and Democracy for a Just Society”. Glen is reimagining democracy with two revolutionary concepts -- quadratic voting and quadratic funding. Auren and Glen cover how quadratic voting and quadratic funding can revitalize collective decision-making, current applications of both concepts, and how they can be used by corporations. They also explore why accessing high-quality data is so hard and what businesses can do to significantly improve their data accuracy.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

August 19, 2021

Will Marshall: Building a Data Company in Space

Will Marshall, co-founder and CEO of Planet, talks with World of DaaS host Auren Hoffman. Prior to Planet, Will served as a Scientist at NASA/USRA. Planet is a data business that operates hundreds of orbiting satellites that capture images of the entire world daily. Will and Auren cover Planet’s proprietary methods of building a satellite imagery dataset, how its data is used by numerous industries, Planet’s plan to go public later this year, and more.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

August 11, 2021

Byrne Hobart: Why Airline Loyalty Programs Are Really Just FinTech Companies

Byrne Hobart, Author of The Diff talks with World of DaaS host Auren Hoffman. The Diff is a top newsletter that covers inflection points in finance and technology. Byrne previously worked in data-driven equity research and online marketing. In 2020, Byrne published an article stating that airline loyalty programs are worth more than the airlines themselves. These programs have been key to the airline industry's survival. Byrne and Auren dive in. They break down the mechanics of airline loyalty programs, reveal how airlines survived the pandemic, share lessons that cryptocurrencies can learn from airline loyalty programs, and more.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

August 5, 2021

Susan Athey: Tech Economists, Machine Learning, and Causation

Susan Athey, Professor of Economics at Stanford University, talks with World of DaaS host Auren Hoffman. She is also a research associate at the National Bureau of Economic Research and was formerly the first Chief Economist at Microsoft. Susan is also on the Board of Directors of Lending Club, Expedia, Ripple, Turo, and more. Susan and Auren dive into the role of tech economists, machine learning, and causal inference.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

July 29, 2021

Scott Stephenson (CEO of Verisk): How Data Sharing Transformed Insurance

Scott Stephenson, CEO of Verisk (NASDAQ: VRSK), talks with World of DaaS host Auren Hoffman. Verisk Analytics is a $28 billion market cap data analytics company. Scott joined Verisk from BCG in 2001, was promoted to CEO in 2013, and doubled Verisk’s annual revenue to almost $3 billion since then. Auren and Scott discuss Verisk’s founding as a nonprofit, its role as one of the first InsureTech companies, how data sharing transformed the Insurance Industry, what went into building a successful data contributory model, and more.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

July 22, 2021

Henry Schuck: Building A Billion Dollar Data Company

Henry Schuck, CEO of ZoomInfo (NASDAQ: ZI), talks with World of DaaS host Auren Hoffman. ZoomInfo is a $17 billion market cap B2B data company and one of the only billion dollar data companies that have been created in the last 20 years. Auren and Henry cover ZoomInfo’s origination, how it differentiated itself in an already crowded market, best practices on building a contributory network, ZoomInfo's unique acquisition strategy, and more.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

July 14, 2021

Will Lansing: Power of Data Standards

Will Lansing, CEO of FICO (NYSE:FICO), talks with World of DaaS host Auren Hoffman. Will previously served as the CEO of InfoSpace, ValueVision Media, NBC Internet, and Fingerhut and a partner at General Atlantic Partners, a global private equity firm. He also co-authored the DaaS Bible 2.0. Auren and Will dive into data standards, the relationship between analytics and data companies, and how FICO successfully transformed their score into a currency.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

July 1, 2021

Stephen Orban: Data Marketplace Innovation at Amazon

Stephen Orban, GM of the AWS Marketplace, talks with World of DaaS host Auren Hoffman. Stephen previously served as the GM of the AWS Data Exchange and CIO of Dow Jones. He’s also the author of Ahead in the Cloud: Best Practices for Navigating the Future of Enterprise IT. Auren and Stephen cover the launch of AWS Data Exchange, Amazon’s role as an industry-wide innovator, the advantages of Amazon’s leadership principles, and what the future of data discovery could look like.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

June 10, 2021

Hilary Mason: The Rise of Data Science

Hilary Mason, co-founder of Hidden Door and data scientist in residence at Accel Partners, talks with World of DaaS host Auren Hoffman. Hilary previously co-founded Fast Forward Labs, which was acquired by Cloudera, and served as the Chief Scientist at bit.ly. Auren and Hilary explore how data science has progressed in the past decade, the role of data science in an organization, and data ethics.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

June 9, 2021

Building Esri: The Relationship Between Geospatial Data and Software

Auren talks to Jack Dangermond, CEO of Esri, about his philosophies for building and running the world’s most successful geospatial software company. The two also discuss how software can be used to store, represent, create, and share geographic knowledge for solving problems more holistically.

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.


June 9, 2021

Coming Soon: World of DaaS

Welcome to the World of DaaS! The World of DaaS is a podcast for data enthusiasts, by data enthusiasts, where host Auren Hoffman, CEO of SafeGraph and former CEO of LiveRamp, talks to business and technology thought leaders about all things data - building it, acquiring it, analyzing it, and everything in between. World of DaaS will keep you up-to-date with the latest trends, best practices, and innovations to help you create the next great data business.

June 6, 2021

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