Leveraging point of interest (POI) datasets, precise building geometry, and timely mobility foot traffic data provides insurers with unparalleled insights into a given location’s actual risk.
Relying on location data is the most effective and accurate way to assess risk, given that customer injury and slip, trip, and fall risk is directly related to the number of customers who walk into a location. Many insurers are beginning to transform their general liability risk assessment through this data and improving loss projections and increasing profitability.
SafeGraph's presentation from Intelligent Insurer's 2021 Commercial Lines event discusses how to leverage cutting edge foot traffic data to improve general liability profitability.
