Insurers are no strangers to data science. As one of the most data mature industries, insurance has relied on location data for assessing risk to both property and people for decades. But while points of interest (POIs) are widely used in risk analytics, recent advances in both their collection and processing have opened up new use cases ranging from usage based insurance to general liability. Foot traffic associated to POIs is now changing the way insurers write policies and respond to claims.
Given that customer injury and slip, trip, and fall risk is directly related to the number of customers who walk into a location, leveraging up-to-date and accurate geospatial data is the most effective and accurate way to assess risk. POI data can provide necessary context for a particular place, but foot traffic data delivers a new level of detail around how consumers interact with that place.
Join experts from SafeGraph, Esri, and Celent on September 22nd as they discuss how the latest POI and mobility data are advancing geospatial analytics in insurance.