Webinar

Building Stronger Customer Profiles with Consumer Brand Affinities

June 29, 2022
 at 
1:00 pm
 EST

Join SafeGraph Product Manager, Michael Taylor, and Esri Senior Solution Engineer for Analytics, Russell Sands, as they showcase how ArcGIS Knowledge can connect SafeGraph Spend data to other retail location data with ease and efficiency for deeper geospatial insights into customer segments that strengthen retail strategies.

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Webinar

Building Stronger Customer Profiles with Consumer Brand Affinities

June 29, 2022
 at 
1:00 pm
 EST

Join SafeGraph Product Manager, Michael Taylor, and Esri Senior Solution Engineer for Analytics, Russell Sands, as they showcase how ArcGIS Knowledge can connect SafeGraph Spend data to other retail location data with ease and efficiency for deeper geospatial insights into customer segments that strengthen retail strategies.

Register now

Understanding Brand Relationships and Consumer Behavior with SafeGraph & Esri

In the current economic climate, transaction data has been a game-changer. Analyzing consumer spending behavior at the store-level enables data scientists to see how customers actually engage with brands at different locations, and how this has changed over time. And now with new cross-store shopping columns, SafeGraph Spend makes it possible to see which other stores people spend money at, enabling brands to build the most comprehensive location-based customer segments.

When using SafeGraph Spend together with ArcGIS Knowledge, users can add a powerful spatial element to their analysis. ArcGIS Knowledge enables users to explore and analyze the relationships between brands, stores, trade areas, monthly spend patterns, and digital platforms to accelerate decisions about store co-location strategies and cross-marketing programs through multiple perspectives.

Learn more by tuning into our webinar with Esri.

Understanding Brand Relationships and Consumer Behavior with SafeGraph & Esri

Speakers

Russell Sands
Russell Sands
Senior Solution Engineer for Analytics at Esri

Russell Sands is a Senior Solution Engineer at Esri focused on analytics who has worked in the geospatial industry for over 10 years. Russell supports a wide array of public and private sector organizations integrating Esri’s location services and analytics in their solutions, with a focus on the technology, financial services, and insurance industries. Russell is a graduate of the University of Connecticut with a dual degree in Philosophy and Geography, and later attended Clark University where he earned his M.S. in GIS.

Michael Taylor
Michael Taylor
Product Manager at SafeGraph

Michael Taylor is a product manager at SafeGraph responsible for ensuring SafeGraph products map cleanly to the needs of all markets, but especially new markets. Previously, he spent almost 10 years in early-stage technology companies building out products in the financial space (after having left venture capital and wealth management). Michael graduated from Santa Clara University with a degree in finance and a minor in mathematics. He is a native and current resident of the San Francisco Bay Area.

Webinar

Building Stronger Customer Profiles with Consumer Brand Affinities

June 29, 2022
 at 
1:00 pm
 EST
CONTENTS

Speakers

Russell Sands
Russell Sands
Senior Solution Engineer for Analytics at Esri

Russell Sands is a Senior Solution Engineer at Esri focused on analytics who has worked in the geospatial industry for over 10 years. Russell supports a wide array of public and private sector organizations integrating Esri’s location services and analytics in their solutions, with a focus on the technology, financial services, and insurance industries. Russell is a graduate of the University of Connecticut with a dual degree in Philosophy and Geography, and later attended Clark University where he earned his M.S. in GIS.

Michael Taylor
Michael Taylor
Product Manager at SafeGraph

Michael Taylor is a product manager at SafeGraph responsible for ensuring SafeGraph products map cleanly to the needs of all markets, but especially new markets. Previously, he spent almost 10 years in early-stage technology companies building out products in the financial space (after having left venture capital and wealth management). Michael graduated from Santa Clara University with a degree in finance and a minor in mathematics. He is a native and current resident of the San Francisco Bay Area.