Competitive analysis in retail is crucial to keep up with the fast-changing landscape, however it's easy to be overwhelmed by vast amounts of data and sources. Jenny Doan from the SafeGraph Product team will show you how to better understand customer demographics, develop context around store performance and compare trends against competitive businesses.
Jenny is a Data Science Analyst at SafeGraph, supporting the Product and Engineering teams with ongoing improvements across SafeGraph's product. Jenny has over 8 years of experience across various data intensive roles. Her journey started in her home country, Australia, where she worked for the Department of Defence, Crown Casino and Uber. Since moving to the US in 2019, she has continued growing her skills in the tech field, mastered hula hooping, and dived into the geospatial world.