Karen Ton will discuss research that explores how SafeGraph data can be used to estimate customer loyalty. She will present key findings on how customer loyalty can influence persistence of company performance, spend on capital investment, and trading decisions and forecasts. Join us to learn more about the value of customer data to managers, investors, and analysts.
Karen Ton is visiting Indiana University. She completed her Ph.D. in Accounting at University of Southern California and has previously worked at Emory University and PricewaterhouseCoopers LLP. Ton is an active Certified Public Accountant in the State of California.
