Academic Seminar

Chit Chat Research: Customer Loyalty and the Persistence of Revenues and Earnings

September 23, 2021
 at 
4:00 pm
 EST

Karen Ton will discuss research that explores how SafeGraph data can be used to estimate customer loyalty. She will present key findings on how customer loyalty can influence persistence of company performance, spend on capital investment, and trading decisions and forecasts. Join us to learn more about the value of customer data to managers, investors, and analysts.

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Speakers

Karen Ton
Karen Ton
P.h.D. - Accounting, University of Southern California

Karen Ton is visiting Indiana University. She completed her Ph.D. in Accounting at University of Southern California and has previously worked at Emory University and PricewaterhouseCoopers LLP. Ton is an active Certified Public Accountant in the State of California.