The past year has been unlike any other - especially for the retail and CPG industry. More than ever, spatial data science is revealing critical insights related to consumer behavior and spending. With the unique challenges posed by a global pandemic, POI and mobility data provide crucial details about consumer interactions with brands and products. When combined with other datasets, geospatial data enables CPG brands to develop models based on specific locations and generate actionable, data-driven plans.
Join Jeff Ho and Fletcher Berryman from SafeGraph as they discuss using POI and mobility data for CPG analysis and planning in today’s complex retail landscape.