Power geospatial analysis with accurate, up-to-date, and reliable POI, geometry, and foot traffic data.
Leverage millions of POIs for thousands of brands across Canada to level-up your trade area analysis, site selection, investment research, and urban planning workflows.
Precisely map locations with machine-generated, human-verified polygon data. Understand the relationships between places with detailed spatial hierarchy metadata.
Analyze consumer behavior with aggregated and anonymized mobility data for specific POIs and Dissemination Areas.
SafeGraph Places and Geometry datasets are updated monthly. Canadian Patterns data is updated weekly to ensure freshness and accuracy.
We partner with mobile applications that obtain opt-in consent from its users to collect anonymous location data. This data is not associated with any name or email address. This data includes the latitude and longitude of a device at a given point in time. We take this latitude/longitude information and determine visits to points of interest. We then aggregate these anonymous visits to create our Patterns product.
We identify spatial relationships (what we refer to as “spatial hierarchy”) by measuring polygon overlap. For each pair of overlapping polygons, if the larger polygon contains at least 80% of the smaller polygon, and if the larger polygon is also of a particular POI category, then we mark it as the “parent” of the smaller polygon. It’s important to restrict parent POI candidates to a specific set of categories or brands so that we’re not solely reliant on polygon precision to determine spatial hierarchy. For example, we want airports to be parents when overlapping other POIs, but we generally don’t want cafes to be parents if overlap exists and the cafe happens to be the larger of the two polygons. See our Geometry docs for a complete list of POI categories that are eligible parents. We flag these relationships in our geometry data by setting the “parent_placekey” of the smaller POI equal to the “placekey” of the larger, encompassing POI. We colloquially refer to the larger, containing POI as the "parent" and the smaller POI as the "child."
