Spend data is built with the largest source of credit and debit transactions available, plus a proprietary methodology to match transaction data to individual POIs for location-based insights.
Explore a sample of SafeGraph Spend >
Enriching points of interest (POIs) with transaction data enables you to see the whole picture, whether for competitive intelligence, site profiling, or audience building.
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Transaction data is messy, often requiring complex data engineering to be useful. Other providers do aggregation, but at too high a level to be insightful. Leveraging our expertise in the POI space, SafeGraph provides aggregated transaction data at the place-level for the most flexibility in analysis.
See what makes SafeGraph Spend different from other transaction datasets >
SafeGraph Spend is updated monthly to provide you financial insights much more frequently than quarterly earnings reports. Read our blog to see how Spend compares to company-reported earnings.
From raw transaction data, we use a proprietary algorithm to match anonymized transactions to POIs, leveraging the high quality information from our Core Places dataset to ensure high veracity matches. From there, we aggregate the matched transactions and apply rigorous QA methods to create the final Spend product. We source transactions from a well known financial data aggregator used by some of the largest financial institutions. We receive consumer-permissioned and de-identified credit and bank card spending data from accounts at thousands of financial institutions in the US, which we then aggregate to our POI dataset.
Spend data is aggregated monthly and delivered about two weeks after the final day of the prior month. This delay is to ensure that all transactions appropriately settle and to provide enough processing time.
We are currently processing this data now and expect to have an update in Q1 2022. Currently, we have transaction records going back to January of 2021.
Spend data is currently only available in the US. Interested in another geography? Let us know.