Core places data

Maintaining a High Quality POI Database is Hard

See how data leaders leverage Core Places as their source of truth for any brand in the world.

Veracity is our Focus

Core Places is a comprehensive dataset of point of interest (POI) for places globally. If you need POI data, join the 1000’s of organizations who trust Core for their source of truth.

Core is a robust dataset that includes
Location information and geographic coordinates
Brand and business attributes
NAICS and categorical coding

Deep dive into Core

Apartment POIs

As a data scientist, it's important to be able to tell a comprehensive story. Apartment POIs help to fill in the gaps in your coverage.

Industrial POIs

One of the fastest growing POI types, industrial POIs are becoming a critical piece to understanding the world around us.

Global Brands

Built for data scientists who need a comprehensive and reliable source of global POIs for every brand they care about.

Open & Close Data

Retail locations are constantly changing. SafeGraph Core includes open and close data to help you identify trends over time and keep your models accurate.

Point POIs

Introducing a premium set of Core Places POIs for every place not bound by a polygon.


POI Data for Any Brand, Anywhere in the World

The more data points you have access to, the more you can refine your models. Core includes thousands of distinct brands with over 99% fill rate to provide the most comprehensive coverage of global POIs for detailed, accurate analytics.

Pick which countries, regions, or states you care about from our global POI
Coverage for any brand you request, globally
62 distinct sector codes from NAICS hierarchy


Machine Generated, Human Verified POI

Models are only as accurate as the data they run on. SafeGraph uses patented machine learning techniques combined with human capital to verify all data points for accuracy, resulting in machine generated, human verified POIs so you can be confident in the veracity of your models and analysis.

Solve strategic problems with high quality data

Download a free sample of Core Data

Create an account in the SafeGraph Shop and customize a free sample dataset of SafeGraph Core today. No credit card required.


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How much does the Core dataset cost?

Like all of our data, the cost of Core depends on the amount of rows, columns, and frequency of delivery you request. You can buy data directly from the shop or contact our sales team to learn about enterprise pricing.

How often is the dataset updated?

SafeGraph issues updates to Places once per month, which is much more frequently than other POI vendors, who may update once every 3-6 months. We can do this because we work with more sources of data and are much more efficient at combining those sources. During each month, some subset of our sources will send us their updates, and we ensure that we onboard and integrate those changes quickly and easily.

This enables us to quickly reflect store openings and closings in our Places database. The time between a store opening/closing and being reflected in our Places database is approximately equal to the time that the store update is seen by one of our sources and the time it takes SafeGraph to reflect this in our data. The latter of these two is typically within the month, which is very fast compared to other providers, which might be within 3 months. The former of these two is hard to predict - but we do work with sources that generally receive updates very quickly.

How do you determine when a POI is opened or closed?

Opened and closed dates are determined from metadata at the source level. If a new POI from an existing source repeatedly appears in our build pipeline, it is flagged as “opened_on” during the month in which it first appears. Similarly, if a POI from an existing source repeatedly disappears in our build pipeline, it is flagged as “closed_on” during the month in which it first disappears. These flags are added to the Places product permitting final QA checks and overall data hygiene.

Temporary closures are not captured in open/close tracking, and it became difficult to distinguish permanent closures from temporary closures at the onset of COVID-19. This resulted in a relatively low count of POIs with “closed_on” values between 2020-03 and 2020-06 as we erred towards the side of caution to not mistakenly mark temporarily closed businesses as permanently closed.

If a POI has not yet been sourced consistently enough to provide the metadata needed to determine “closed_on” dates, then it will have a null value in the tracking_closed_since column. In general, the SafeGraph Places product tracks opened and closed dates from as early as 2019-07 onward.

These columns are specific to Core Places. These are not available in standalone Geometry or Patterns purchases. If Core is purchased in combination with Geometry and/or Patterns, the Geometry and Patterns specific fields will be null for any POIs with a “closed_on” date. Please reference Column Ordering for details on where these columns exist per product combination.

How does SafeGraph assign NAICS codes to points of interest (POI)?

SafeGraph Places uses the North American Industry Classification System (NAICS) developed by the US Census Bureau, which consists of a numeric NAICS code up to 6 digits in length. Although this taxonomy was developed in the US, we have found it just as useful for categorizing POIs in other countries as well and will continue to use it until a better alternative presents itself.

The code itself is hierarchical; in other words, the first 2 digits describe a very general category, and additional digits describe more and more specific categories.


Learn more about accurate and precise global POI data