Weekly Patterns data provides the same foot traffic data insights from Patterns, updated weekly.
We rigorously test for bias by comparing our panel to the true proportions reported in the US Census.
Patterns data can be used to estimate foot traffic to locations and tell a story about the economic health of a set of an area. See how the chief US economist at Goldman Sachs uses Patterns data in our webinar about how data can help improve economic forecasting.
Complex engineering to clean, cluster, and combine visit data allows us to precisely attribute anonymous device pings to a specific POI or census block group for general volume indicators of traffic.
Places Patterns is updated and delivered on a monthly cadence to our customers. Weekly Patterns is the exact same dataset, but updated and delivered on a weekly cadence.
Like all of our data, the cost of Weekly Patterns depends on the amount of rows, columns, and frequency of delivery you request. Contact our sales team to learn about enterprise pricing.
Small geographic bias exists in our panel based on our understanding of the home locations of the devices in the panel. SafeGraph tested for geographic bias by comparing its determination of the state-by-state numbers of home location of the devices in the panel to the true proportions reported by the 2016 US Census. Based on that analysis, SafeGraph panel density closely mirrors true population density. The overall average percentage point difference is < 1% with a maximum of +/-3% per state. For a deep dive on geographic bias in the panel, see Quantifying Sampling Bias in SafeGraph Patterns.
