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Industrial POIs

A Growing Demand For Industrial and Non-Consumer POIs

One of the fastest growing POI types, industrial POIs are becoming a critical piece to understanding the world around us.

Industrial data can be hard to find. We've collated, cleaned, and organized it for you.

Used by modern organizations for demand forecasting, supply chain, commercial insurance, and more.

What are considered industrial POIs?

Examples include:

  • General warehousing and storage
  • Self-storage units
  • Industrial equipment wholesalers
  • Manufacturing facilities
  • Data centers
  • And more

Growing Coverage

Data available for a wide range of brands and NAICS categories

We first launched industrial POIs in May of 2021 (see release notes). Since then, we've added thousands to our growing database.

See a full breakdown of industrial POI coverage here >

Data available for a wide range of brands and NAICS categories

Versatility

Demand forecasting, supply chain, commercial insurance, and more

Analyzing the location and foot traffic of industrial POIs allows organizations to take a general pulse on the macro-economic activity of a geographic area.

Read more about industrial POIs >

Demand forecasting, supply chain, commercial insurance, and more

Insights

Combine industrial POIs with SafeGraph Patterns for insight into the supply chain

Mobility data can provide additional insight into the activity at each of these industrial POIs. Is the foot traffic at one distribution center much higher than another, even if both are from the same parent company? What’s the average amount of time someone spends at a given manufacturing plant? Does that activity ebb and flow throughout the year? What about throughout a given month?

Read our technical guide to visit attribution >

Combine industrial POIs with SafeGraph Patterns for insight into the supply chain

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Delivery

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FAQ

What NAICS codes encompass industrial POIs?

A few of the most common NAICS codes used by our customers are:

  • General warehousing and storage (NAICS code 493110): ~2k POIs
  • Lessors of miniwarehouses and self-storage units (NAICS code = 531130): ~20k POIs
  • Refrigerated warehousing and storage (NAICS code = 493120) - 39 POIs
  • Industrial equipment wholesalers (several NAICS codes): ~33k POIs
  • Manufacturing facilities (several NAICS codes): ~3k POIs
  • Data centers (NAICS code = 518210): ~2k POIs

You can see a full breakdown of our industrial POI coverage here.

I don't receive industrial POIs today. How can I get access?

Industrial POIs are a premium set of rows that can easily be appended to Core Places. Contact your SafeGraph Customer Success Manager, or fill out our contact sales form to get a quote.

What data attributes or columns do I receive with industrial POIs?

Industrial POIs are an extension of Core Places, so you would receive every column in the Core schema.

Resources

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