The SafeGraph Community is a group of data enthusiasts, ranging from data scientists to industry experts to researchers and everything in between. In the spirit of the holidays, the Community hosted a festively themed datathon. The prompt was broad; we requested participants to work on a mini data science project using SafeGraph data to look at interesting trends during the holiday season.
The following is a list of the top 5 submissions and announcement of the Holiday Datathon Winner, Negin Zarbakhsh.
Winning submission by: Negin Zarbakhsh, University College Dublin
Goal: To analyze foot traffic at Amazon distribution centers in Oklahoma City during the lead up to holiday shopping in 2018, 2019, and 2020.
Results: In 2020, there were fewer people in stores and there had been a significant increase in activities at Amazon's distribution centers from 2018 to 2020.
Submission by: Vinyas Harish, University of Toronto
Goal: To understand the impact of releasing holiday drinks on foot traffic to Starbucks cafes in Toronto, Canada.
Results: There was a small but statistically significant increase in the median number of visits and median number of unique visitors to Starbucks locations in Toronto the week after holiday drinks were released.
Goal: To determine if foot traffic to liquor stores in South Carolina increases around the holidays.
Results: Liquor stores in more rural regions of South Carolina experienced the most foot traffic during the holidays.
Submitted by: Angela Rout, University of British Columbia
Goal: To learn more about park visitors over Christmas week 2020 within the Portland Metropolitan Area.
Results: People in Portland traveled around 10 km to visit a park over the 2020 Christmas week.
Submitted by: Saksham Singh Kushwaha, New York University
Goal: To analyze the effect of Black Friday on different categories of businesses in NYC.
Results: On Black Friday visitors traveled further from home compared to other Fridays in November 2019 not only to get to clothing stores, but also drinking places, restaurants, gas stations, electronics stores, and more.
We thank all members of the SafeGraph Community who participated in the Holiday Datathon. Analyses from our Community always get us excited about the endless interesting ways SafeGraph data can be used to understand the world around us.
If you’re interested in participating in a future datathon, visit our community site to learn more about how to get involved. Create your own holiday data story by heading over to SafeGraph and downloading a dataset - use ‘HOLIDAYS2021’ at checkout for 25% off.