Bob Moore is CEO at Crossbeam, a partnerships ecosystem platform.
Bob and Auren dive into the challenges of kickstarting a partnership, the prisoner’s dilemma that inherently exists within every new partnership, and ways to solve these issues.
They also explore Bob’s learnings as a serial entrepreneur and what he wishes he’d done differently along the way.
You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Bob Moore at @robertjmoore
Gabe Rogol, CEO of Demandbase, joins World of DaaS host Auren Hoffman. Auren and Gabe break down how the modern marketing funnel works and the pitfalls of the classic lead-based model. They dive into how intent-based models work and how intent signals differ between Mid Market and Enterprise accounts.
Godard Abel, CEO of G2, talks with World of DaaS host Auren Hoffman. G2 is a software marketplace, valued at $1.1B that helps people make software decisions based on peer reviews. Like Yelp for Software.
Auren and Godard cover how G2 took on the very hard task of creating software categories, unintentionally built a hard-to-replicate, revenue-generating data product, and mastered the art of SEO. They also discuss why Venture Capital wasn't ready to invest in G2 at the time of its founding, the advantages of being a multi-time founder, how to identify and grow leaders, and more.