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Godard Abel: Defining Software Categories

Godard Abel
Godard Abel
CEO
G2
October 14, 2021
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Transcript

Godard Abel, CEO of G2, talks with World of DaaS host Auren Hoffman. G2 is a software marketplace, valued at $1.1B that helps people make software decisions based on peer reviews. Like Yelp for Software.

Auren and Godard cover how G2 took on the very hard task of creating software categories, unintentionally built a hard-to-replicate, revenue-generating data product, and mastered the art of SEO. They also discuss why Venture Capital wasn't ready to invest in G2 at the time of its founding, the advantages of being a multi-time founder, how to identify and grow leaders, and more.

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