View all World of DaaS Episodes

Gabe Rogol: A Masterclass in Demand Gen

Gabe Rogol
Gabe Rogol
CEO
Demandbase
February 22, 2022
|
Transcript

Gabe Rogol, CEO of Demandbase, joins World of DaaS host Auren Hoffman. Auren and Gabe break down how the modern marketing funnel works and the pitfalls of the classic lead-based model. They dive into how intent-based models work and how intent signals differ between Mid Market and Enterprise accounts.


Listen on
Share this episode:
FacebookFacebookFacebook
CONTENTS

Listen to more great episodes

Alex Dalyac: The Secret to Building a Computer Vision Unicorn

Alex Dalyac, co-founder and CEO of Tractable AI, joins World of DaaS host Auren Hoffman. Tractable offers artificial intelligence to help people repair, protect & sell their vehicle & home. Auren and Alex dive into the mechanics of building an AI product in insurance, how to build a successful data co-op, and the challenges startups face when going global. They also explore the journey of building a company and how to navigate the tough moments.

Bonus nugget: listen till the end to hear Alex show off his rapping skills.

February 15, 2022

Hayden Brown: Owning the Work Marketplace

Hayden Brown, CEO of Upwork, talks with World of DaaS host Auren Hoffman. Upwork is a $6 billion market cap workplace company. Auren and Hayden cover how the COVID-19 pandemic massively accelerated the freelance market, Upwork’s strategy to become the single destination for all work-related needs, and various other examples of successful marketplaces. They also discuss Upwork’s proprietary dataset that provides unique insight into the labor market and how Upwork is working to make more of this information publicly available.

August 26, 2021

Sinan Aral: Solving Social Media Market Failures

Sinan Aral, Professor of Management, Marketing, IT and Data Science at MIT, talks with World of DaaS host Auren Hoffman. Sinan is also the director of the MIT Initiative on the Digital Economy, founding partner of Manifest Capital, and the author of the book “Hype Machine”. Auren and Sinan discuss why social media networks are optimized to connect users with like-minded people, what creates viral content, and how to solve market failures in social media. They also discuss the future of Wall Street Bets and why it will likely remain part of our investment landscape.

September 2, 2021