data visualization

SafeGraph Places Statistics: POI Data Coverage by Country

Explore - and measure - SafeGraph's POI data coverage for any country in the world.

A “point of interest” refers to any building, monument, landmark, or physical space – other than a private residence – that people may want to visit. So, as you can imagine, there are a lot of them on planet Earth.

But more important than knowing how many there are is how much people know about them. What country, region, and city do they belong to? Could someone find them using a street address? Is there a brand associated with a specific place? Could someone contact the managers by mail or phone?

What we mean to say by this is that there’s a lot of information that can be associated with any point of interest beyond just its name. So that begs the question: how complete is the POI data you’re relying on for your use case? This visualization gives you a snapshot of how much data SafeGraph has on POIs around the world.

About this POI data visualization

This visualization gives POI statistics on our SafeGraph Places dataset. One thing it shows is how many POIs there are in the SafeGraph Places dataset globally. Countries in darker shades of blue have more registered POIs, while countries in lighter shades of blue have fewer registered POIs. Some countries or regions have no available statistics at this time, but we’re continuously working to build on this.

If you click on or move your cursor over a country, you’ll see a percentage breakdown of how complete our SafeGraph Places dataset is for various attributes of POIs in that country. Explanations of each attribute can be found in the documentation for SafeGraph Places.

You can click the magnifying glass button in the top-left corner and type in the box that appears to search for a specific country, region, or city. Select an option from the drop-down menu that appears to instantly move and zoom to the place you have selected. You can click the “+” and “-” buttons to zoom in or out, or the house button to reset the zoom. You can also use the first two tools underneath the zoom reset button to move the map around, or to zoom in on a specific area of it.

The other tools in the menu under the zoom reset button allow you to select multiple countries at once. Once you do, you can right-click on a country and then left-click on the table (View Data) button at the bottom of the box to view a tabular summary of attributes for the selected countries. From here, you can sort the selected countries by a specific attribute, or show/hide certain attributes if you only want to compare countries by specific ones. You can even download your current data selection.

If you want to get the precise details on POIs in the US, the UK, Canada, and other countries worldwide, you need SafeGraph Places. Get a free sample here.

The extent of SafeGraph Places statistics and POI data by country

As demonstrated by this visualization, SafeGraph has data on points of interest for over 200 countries worldwide, for millions of individual POIs.

We understand that things are constantly changing around the world. We also recognize that using stale data can cause very erroneous decisions, because you risk missing critical new details that have emerged. That’s why SafeGraph updates its Places dataset at least once every month, to keep our data fresh and accurate. That way, organizations that use it can be confident they’re making decisions based on current information.

Why is it important to have complete POI data?

Having more complete and accurate data on POIs is important because this data is used for a variety of important purposes. As a basic example, people looking to navigate new places want to know what makes a point of interest… well, interesting. Where is it? What’s going on there? When is it popular? And how can someone get more information about the place? These are all fundamental questions that POI data should be able to answer.

The importance goes beyond that, though. For governments, knowing precisely where POIs are located within their jurisdiction and what their functions are is essential for optimally planning further urban development. Similarly, companies (and investors, by extension) can look at the type and number of businesses in an area to determine where a store should be located to have the best chance of success, or even whether the store would succeed at all. And insurers can assess risk for POIs based on their attributes, including their proximity to other POIs and the risk levels of those POIs.

How to get this data from SafeGraph

SafeGraph Places is our flagship dataset, providing detailed information on millions of POIs globally. Thousands of distinct brands are attributed to those POIs and the dataset is refreshed monthly to ensure it remains reliable.

Visit our site if you’re looking to curate information on POIs in a particular area.

Related data visualizations

SafeGraph Places can reveal a lot more about certain types of POIs, including how they’re distributed throughout a country or even the entire world. Check these visualizations out to see what we mean:

  • Beijing 2022 Olympics Map – Locations and information regarding points of interest in China, with a particular focus on POIs related to the 2022 Winter Olympics in Beijing.
  • Global QSR Market Footprints – Global point of interest locations, data, and stats from October 2021 for the top five fast food chains in the world: Burger King, Domino’s Pizza, Kentucky Fried Chicken, McDonald’s, and Pizza Hut.
  • UK Brand Distribution – Locations, data, and stats regarding popular brands in the UK from a sample set of business categories: cafes (Costa Coffee), supermarkets (Argos, Lidl), department stores (M&S), and fast food chains (Subway).

CONTENTS

Products we used to build this visualization:

Places Data

See how data leaders leverage Places as their source of truth for any location in the world.

Geometry Data

Incredibly accurate POI footprint data for a clear picture on the boundary of a place.

Patterns Data

Mobility and demographic aggregations that answer: how often people visit, where they come from, where else they go, and more.

Spend Data

See how and when people are spending their money at specific locations.

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