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Sarah Bond: Accelerating the Gaming Creator Economy

Sarah Bond
Sarah Bond
CVP, Xbox Creator Ecosystem
December 6, 2022

Sarah Bond is Corporate Vice President of Xbox’s Game Creator Experience & Ecosystem at Microsoft. 

Auren and Sarah discuss the future of gaming across platforms and where Sarah expects to see the most growth in the gaming ecosystem in the next few years. They break down the democratization of game development and what the growth of the creator economy could mean for the industry. 

Sarah also shares insights on how Microsoft transformed its culture to become a hyper successful acquirer and how she helped lead T-Mobile through its historic turnaround.

World of DaaS is brought to you by SafeGraph. For more episodes, visit

You can find Auren Hoffman on Twitter at @auren and Sarah on Twitter at @BondSarah_Bond.

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Godard Abel: Defining Software Categories

Godard Abel, CEO of G2, talks with World of DaaS host Auren Hoffman. G2 is a software marketplace, valued at $1.1B that helps people make software decisions based on peer reviews. Like Yelp for Software.

Auren and Godard cover how G2 took on the very hard task of creating software categories, unintentionally built a hard-to-replicate, revenue-generating data product, and mastered the art of SEO. They also discuss why Venture Capital wasn't ready to invest in G2 at the time of its founding, the advantages of being a multi-time founder, how to identify and grow leaders, and more.

October 14, 2021

Glenn Fogel: The Greatest Acquirer in History

Glenn Fogel is CEO at Booking Holdings, a juggernaut in the travel industry. Glenn has a remarkable track record of completing successful acquisitions.

Auren and Glenn dive into the common pitfalls of M&A, the heuristics to apply when evaluating deals and why acquisitions can be transformative when done right. Glenn walks through the many acquisitions Booking Holdings has done in the travel space and their strategy over the years.

They also discuss the experience of being in the travel industry during the pandemic and how Glenn navigated the unprecedented circumstances.

World of DaaS is brought to you by SafeGraph. For more episodes, visit

You can find host Auren Hoffman on twitter @auren.

May 24, 2022