The Power of POI: How Point of Interest Data is Used in Industries like Retail, Finance, Real Estate, & More

Point of Interest data (often abbreviated as POI data) provides info and insights into specific physical locations like retail stores and malls. POI data often comes with basic business listing information like street addresses or phone numbers, but can have advanced metadata like foot traffic insights and building footprints as well. Learn how industries from retail to healthcare to consulting benefit from analyzing POI data.

How Are Retailers Using POI & Geospatial Data to Improve Store Performance?

Point of interest data is used by retailers to improve brick-and-mortar store operations and drive retail site selection. Retailers can harness this data to derive demographic trends for store visitors and gain competitive insights into broader industry trends.

How Brick-and-Mortar Store Operations Are Improved Via POI Data

Retail organizations use POI data to monitor operations of brick-and-mortar stores across various locations, along with those of their competitors. Attributes like dwell time, distance traveled, and footfall by hour empower retailers to derive competitive insights into store performance.

How Retail Site Selection Is Driven By POI & Location Data

Retailers use foot traffic insights derived from anonymized mobile location data to conduct live trade area analysis that informs retail site selection strategies. Using Neighborhood Patterns data to understand consumer foot traffic patterns, retailers and commercial developers can build outlets that better meet the needs of customers.

SafeGraph Patterns data is used to identify trade areas for Whole Foods Markets in Los Angeles

How Consumer & Demographic Insights Are Derived From POI Data

POI data enables retailers to understand shopper demographics and visitation patterns, identifying regional preferences to better tailor their offerings. With this data, they can evaluate census block groups to understand which neighborhoods attract the most outside visitors.

How Are Real Estate Firms Leveraging Geospatial Data for Planning and Development?

Point-of-Interest data is used by real estate firms to guide commercial real estate development and inform real estate investment decisions. The use of location data for real estate development and trade area analysis helps make real estate planning more data-driven.

How POI Data Informs Commercial Real Estate Development

Using foot traffic data and demographic insights, real estate developers can better tailor development projects to a given geographic location. By understanding consumer trends across varying neighborhoods, developers can pursue real estate projects in more promising geographies.

How Real Estate Investment Decisions are Driven by POI Data

POI data improves transparency when evaluating the potential of a neighborhood for a real estate investment. After an investment has been made, real estate investors can also leverage POI data to conduct live trade area analysis and keep updated with neighborhood trends.

How Are Financial Services Firms Leveraging POI Data to Generate Higher Returns?

Alternative location data is used by financial services firms to evaluate investment opportunities, understand market trends, and monitor the performance of existing investments. Investment firms can benefit from using POI data throughout the entire investment lifecycle, from deal origination to  monitoring the investment.

How Hedge Funds Harness POI Data to Supplement Financial Metrics

Investment managers use alternative data to conduct detailed market research, track industry trends, and source promising investments. Used in conjunction with traditional financial data, POI data gives hedge funds an advantage over industry peers when evaluating investment opportunities.

How Private Equity Firms Use POI Data Throughout the Investment Process

POI data is used throughout the entire PE investment cycle, from deal origination to investment diligence and portfolio company monitoring. Alternative geospatial data can provide additional insight to guide investment decisions and augment a PE firm’s returns.


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