data visualization

Mobility vs Buffer Trade Areas

Mobility data provides more detailed and accurate trade areas than a store radius.

While there are many ways to create trade areas, mobility data reveals the top CBGs store visitors come from, providing a more detailed and accurate picture than a store radius.


Products we used to build this visualization:

Places Data

See how data leaders leverage Places as their source of truth for any location in the world.

Geometry Data

Incredibly accurate POI footprint data for a clear picture on the boundary of a place.

Patterns Data

Mobility and demographic aggregations that answer: how often people visit, where they come from, where else they go, and more.

Spend Data

See how and when people are spending their money at specific locations.

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