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Footmarks Uses SafeGraph Data to Help CPG Brands Maximize Retail Revenue via Physical Display Tracking

Customer spotlight

Footmarks Uses SafeGraph Data to Help CPG Brands Maximize Retail Revenue via Physical Display Tracking

Learn how Footmarks uses SafeGraph Core POI data to help CPG brands maximize retail revenue potential with its precision physical display tracking solutions.

Case Studies

Media Storm's Location-Based Audiences Using SafeGraph POI Data
Media Storm's Location-Based Audiences Using SafeGraph POI Data
Media Storm's Location-Based Audiences Using SafeGraph POI Data
SafeGraph's Points-of-Interest building footprints (geofences) data helped Media Storm turn noisy geolocation (GPS) data into precisely defined location-based audiences. For better online-to-offline attribution, Media Storm will use SafeGraph data to help measure store visit lift.
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Neoway's Retail Insights Using SafeGraph's Foot-Traffic Data
Neoway's Retail Insights Using SafeGraph's Foot-Traffic Data
Neoway's Retail Insights Using SafeGraph's Foot-Traffic Data
Neoway consults for CPG brands like Unilever & Nestle and provides customer insights on food/beverage operators and retailers. Neoway used SafeGraph's foot-traffic, store visitor insights, and demographic data to improve its retail analytics machine learning model and win a large deal.
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We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.

- Nic Babb, VP, Product

We consider SafeGraph data the ‘source of truth’ for all retail site operations. If non-client data sources don’t match to SafeGraph data, we consider it bad information.

- Preston Reed, Founder and CIO at Footmarks

From the beginning of our data sourcing process, SafeGraph provided the most comprehensive and actionable POI dataset. Their coverage of the top 1,000 restaurants is unmatched and invaluable.

- Ben Anderson, Senior Manager of Market, Customer, and Competitive Intelligence at Sysco