We’re excited to announce that we’ve expanded our global footprint for Places data into the United Kingdom. Effective immediately, SafeGraph now offers the Core Places and Geometry datasets for over 1.3M places in the UK, covering over 500 brands. You can preview and browse the data for free all within the SafeGraph Shop, SafeGraph’s self-guided data buying experience.
“Our expansion into the United Kingdom is a huge win for our organization’s ability to provide value to our current customers who have a global footprint, as well as future customers who have been asking for this data for the last year or so.” - Lauren Spiegel, VP of Product, SafeGraph
You can read more about SafeGraph’s expansion strategy into the UK in this blog written by Lauren. In the blog she covers:
Over the last few months, we’ve teased the announcement with many prospects and have had an overwhelming amount of interest. In particular, Core Places and Geometry data are often used to help boost advertising effectiveness. Many brands, retailers, and advertising technology companies that do business in the UK have shown a large need for SafeGraph data as a critical ingredient in their campaign planning.
SafeGraph recently partnered with a well known location and audience targeting platform that is using SafeGraph UK data to improve their ability to create and see ROI on out-of-home advertising campaigns.
An executive from their revenue team said, “We're excited to work with SafeGraph to help boost our OOH campaign planning process in the UK. SafeGraph Core Places data is a critical ingredient to helping ensure we're accurately creating audiences and measuring the ROI on our campaigns effectively."
Outside of advertising, SafeGraph has seen a high volume of need for UK places data in mapping, real estate, consumer retail planning, and more. You can read about these common use cases here.
SafeGraph’s partner network is also excited about the geographic expansion. CARTO, a global leader in location intelligence and spatial data science, works with many UK organizations who have been eagerly awaiting the UK launch of SafeGraph data.
“We’re thrilled that our partner SafeGraph will be launching in the UK. A growing number of our clients in real estate, retail, and CPG in the UK have asked for this in the past - so we’re excited to see how they start using the data to navigate the new normal we’re seeing on the UK high street and shopping centers.” - Florence Broderick, VP Marketing, CARTO
Both the Core Places and Geometry datasets are now available in England, Scotland, and Wales.
SafeGraph Core Places for the UK represents 1.3M points of interest (POI) and covers base information such as location name, address, category, and brand association.
SafeGraph Geometry in the UK represents POI building footprints with spatial hierarchy metadata depicting where child polygons are contained by parents, or when two tenants share the same polygon, for all 1.3M points of interest found in Core Places.
For folks that are new to SafeGraph data, you can sign up for a 20 minute live demo of the datasets where one of our team members will give a quick but illustrative demo of the data we have to offer, and some tips on how to get started.
The SafeGraph Shop is used by thousands of users as an easy way to preview, browse, and purchase SafeGraph data all within a self-guided experience online.
“We have many customers who only need a specific slice of the data for their use case - whether it be for a press publication, a project for a client, or a quick analysis. The SafeGraph Shop is a great way to allow for this type of data buying experience and make the time to value really quick for those users. Users can get started buying data for as little as 5 cents per record.” - Evan Barry, VP of Marketing, SafeGraph
To preview UK data in the SafeGraph Shop, first start by adjusting your location filter by geography as seen below.
Some of the key benefits of using the SafeGraph Shop include: