We found & visualized the 1st, 2nd, and 3rd most popular fast-food restaurant chain in each state using SafeGraph’s Point-of-Interest data.
When asked, “What’s the chain with the most restaurants in the U.S.?”, the majority of Americans would guess McDonald’s. Surprisingly, the correct answer is actually Subway!
In the U.S., there are 24,568 Subways compared to 13,793 McDonald's locations. Delaware is the only state where there are fewer Subway’s than McDonald’s, with only 32 Subways compared to 37 McDonald’s locations.
Subway’s lax real-estate requirements & franchising model have allowed for fast expansion since the brand’s founding in 1965.
Subway locations have fewer real estate requirements than McDonald's since McDonald's locations usually need to be in free-standing buildings & need a drive-through. Additionally, the average Subway store format is smaller than McDonald's which further reduces costs. Lastly, Subway boasts some of the lowest startup-costs when it comes to equipment and franchise fees compared to other Quick-Service-Restaraunt chains.
The flexible site-selection criteria & friendly franchising model, combined with America’s love of footlongs, has allowed Subway to expand to more locations than McDonald’s.
However, the gap between the brands is closing. Subway closed 1,100 restaurants in 2018, leading to the lowest number of store locations since 2011.
In 40 out of 50 states, McDonald’s has the 2nd most locations out of any fast-food chain. Even when competing for the #2 position, Mickey D’s wasn’t able to be as dominant on the map as Subway was for position #1.
From the map, it’s obvious McDonalds has had a harder time in the middle of the country.
Compared to McDonald’s, Dairy Queen and Pizza Hut have more store locations in the Midwest. Dairy Queen has strong roots in the Midwest, with its first store opening in Joliet, Illinois in 1940 and its corporate headquarters based in Edina, Minnesota. Pizza Hut was founded in 1958, by two Wichita State University students and brothers in Wichita, Kansas and has historical ties with the Midwest. Sonic, America’s drive-in, was started in Oklahoma and has maintained its home state advantage against McDonald's.
No single brand dominates for 3rd place. Instead, we start to see strong regional preferences in this fragmented map.
Many regional preferences are due to the initial restaurant being started in or near a state. For example, burger chain Jack In The Box was founded in San Diego and is ubiquitous on the West Coast. Waffle House, the breakfast food chain, was founded in 1955 in Georgia. It remains popular in its home state along with South Carolina.
Interestingly, Burger King is dominant in New England, even though it was started far away in Florida.
Here is a fun web-app for that, which covers the top 3,000 brands in the U.S, including brands of grocery stores, coffee chains, clothing stores, hotels, pharmacies, and every other type of place people can spend money at.
On SafeGraph’s Data Bar, you can preview & buy data on 5 million places in the U.S., ranging from data on large chains down to individual Mom & Pop stores. For each Point-of-Interest, you can find business listing information (like address, phone number, & category), foot-traffic counts, & store shopper demographic insights.
SafeGraph data is currently used by analysts at consulting firms, ad-tech companies, retailers, hedge funds & more.
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