Better Attribute Store Visits

Learn how to use GPS or IP-address data to accurately determine if a device visited a place, brand, or type of store.

Get Accurate Location Context

The Power Of Polygons
Having a detailed understanding of where Points of Interest (POI) are located is crucial for store visit attribution. This is why we originally made SafeGraph Places, our POI dataset with building footprints (polygons) for 5 million places in the U.S.

Download the whitepaper to learn about why store polygons rather than store centroids are better for accurately measuring store footfall from location data.
IP-To-Place To The Rescue
Thanks to IP-to-Place, it's now possible to do online-to-offline attribution without location data.  IP-to-Place maps a WiFi hotspot IP-address range to a POI for more than 1.8 million places. Simply check if your IP-address data matches an entry in our dataset to connect digital actions to a store visit conversion.

Download the white paper to see how IP-to-Place compares to other visit attribution approaches.

Start Attributing Store Visits

Download our white paper for more information on creating a visit attribution solution or reach out for help.