Most Accurate Panel of Where People Go
Detailed polygon maps on 50+ million
U.S. places of interestUnderstanding of each business's popularity, taxonomy, hours, etc.
Core investments
in benchmarking
via truth setsYou Cannot Have Great Location Data Without Great Maps
Benchmarking Locations with Machine Learning
- Fewer, More Accurate Predictions
SafeGraph
fewer predictions | mostly correct
Other Vendors
many predictions | mostly incorrect
There is a Lot Inside an Anatomy of a "Visit"
Core truth set for matching
- High-res GPS data
- Deterministic data
- Explicit and implicit truth
- Data collected in background from large population
Deep places map
- Best polygons
- Footprint geometries
- Metadata
- Categories
- Hours of operation
Machine learning technology
Cross-validated against multiple independent 3rd party truth sets about where people go
We care about truth
High precision //
Low false positive rate
High recall //
Low false negative rate
