Patterns Data

 > 

Neighborhood Patterns

Consumer Demographics and Mobility Insights for Every Neighborhood

Anonymized and aggregated foot traffic and mobility data to census block groups (CBG) to help you understand consumer behavior, open or close new locations, and more.

Data that tells a story about consumer behavior

Understand the census block groups people move to and from throughout the day.

Neighborhood Patterns provides answers to questions like:

  • Which day of the week is a CBG busiest?
  • What are a CBG’s busiest hours?
  • Where do the devices that stop in a CBG during breakfast, lunch or dinner hours travel from?
  • How do the weekday demographics of a CBG compare to the weekend demographics?

Detailed

Answer your site selection questions

Neighborhood Patterns provides answers to common questions about population movement, enabling you to make informed site selection decisions. Deep dive into site selection using SafeGraph data.

Learn more >

Answer your site selection questions

Versatile

Easily combine with open census data

Census block groups are the most granular level of geography the US Census Bureau reports on; mapping and measuring movement between CBGs reveals powerful insights into consumer activity. Easily combine with Open Census data for more granular demographic insights for each community.

Open Census Data >

Easily combine with open census data

Actionable

Easily enrich with census demographic data

Neighborhood Patterns is easily joined to census demographic data, providing 7500+ attributes related to age, income, ethnicity, and more. Deep dive into the origina story of Neighborhood Patterns, and how the CDC and UW-Madison's Geospatial Data Lab are using Neighborhood Patterns in their models.

Learn more >

Easily enrich with census demographic data

Solve challenges to your business

Delivery

Bulk download
Configure an S3 bucket for monthly data deliveries
Free sample
Get started with $100 in free credits to buy data today
Places API
Create and manage API keys for your organization

FAQ

How is Neighborhood Patterns different from Places Patterns?

Places Patterns represents aggregated foot traffic information to individual places or pointes of interest (POI). Whereas Neighborhood Patterns represents aggregated foot traffic information to individual census block groups (CBGs).

What version of census block groups does SafeGraph use for the Patterns products?

SafeGraph uses the 2010-2019 version of the census block groups for the U.S., specifically the 2016 vintage. You can find more information and a link to download the US census block group geometries on our Open Census Data page.

Where can I find additional FAQs and information about this product?

Our docs site has additional data science resources to help you better understand the Neighborhood Patterns data.

Resources

Use data to boost your conversions.