Sir Martin Sorrell is the founder of WPP, one of the largest advertising agencies in the world, which he ran for over 30 years. He’s currently the executive chairman of S4 Capital, which is a pure play digital advertising company he founded in 2018.
In this episode, Auren and Martin dive into the fascinating intersection of AI in advertising, the economic impact of Brexit, and the ever-evolving landscape of ad revenue at big tech companies.
Martin shares his global outlook for advertising, including the regions he’s most bullish about, and he also outlines how the UK mishandled its economic opportunities with Brexit.
Auren and Martin also dive deep into some technical concerns in the advertising space, including cookie deprecation, ad targeting, and brand building in the social media era.
World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.
You can find Auren Hoffman on Twitter at @auren and Martin Sorrell on Twitter at @martinsorrell.
Terry Kawaja is the founder and CEO of Luma Partners, a media and technology investment bank. Terry has advised on over $300 billion in transactions, including some of the biggest deals in media, tech and advertising.
Auren and Terry discuss the changes in the markets over the last few months and what they expect from the M&A landscape in the near term. Terry shares his thoughts on the long-term outlook for consolidation in the media and advertising space and where he thinks the next innovative companies will appear in adtech.
World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.
You can find Auren Hoffman on Twitter at @auren and Terry on Twitter @tkawaja.
Glenn Fogel is CEO at Booking Holdings, a juggernaut in the travel industry. Glenn has a remarkable track record of completing successful acquisitions.
Auren and Glenn dive into the common pitfalls of M&A, the heuristics to apply when evaluating deals and why acquisitions can be transformative when done right. Glenn walks through the many acquisitions Booking Holdings has done in the travel space and their strategy over the years.
They also discuss the experience of being in the travel industry during the pandemic and how Glenn navigated the unprecedented circumstances.
World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.
You can find host Auren Hoffman on twitter @auren.
