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Mark Penn: Finding the Next Microtrends

Mark Penn
Mark Penn
September 6, 2022

Mark Penn is the CEO of Stagwell and a longtime pollster and strategic advisor. He’s a former senior executive at Microsoft and has advised politicians including Bill Clinton and Tony Blair.

Mark and Auren discuss Mark’s books Microtrends and Microtrends Squared, in which Mark identified minor demographic trends and predicted their outsized impact on society and the economy. Mark gets into the mechanics of good opinion polling and breaks down the major differences between political and consumer polling, and how internet polling is affecting the industry. They also discuss Stagwell and Mark’s digital-first strategy for disrupting the old-school advertising holding companies. 

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You can find Auren Hoffman on Twitter at @auren and Mark at @Mark_Penn.

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Sinan Aral: Solving Social Media Market Failures

Sinan Aral, Professor of Management, Marketing, IT and Data Science at MIT, talks with World of DaaS host Auren Hoffman. Sinan is also the director of the MIT Initiative on the Digital Economy, founding partner of Manifest Capital, and the author of the book “Hype Machine”. Auren and Sinan discuss why social media networks are optimized to connect users with like-minded people, what creates viral content, and how to solve market failures in social media. They also discuss the future of Wall Street Bets and why it will likely remain part of our investment landscape.

September 2, 2021

Terence Kawaja: The Future of AdTech

Terry Kawaja is the founder and CEO of Luma Partners, a media and technology investment bank. Terry has advised on over $300 billion in transactions, including some of the biggest deals in media, tech and advertising. 

Auren and Terry discuss the changes in the markets over the last few months and what they expect from the M&A landscape in the near term. Terry shares his thoughts on the long-term outlook for consolidation in the media and advertising space and where he thinks the next innovative companies will appear in adtech. 

World of DaaS is brought to you by SafeGraph. For more episodes, visit

You can find Auren Hoffman on Twitter at @auren and Terry on Twitter @tkawaja.

August 23, 2022