Neighborhood Patterns: Foot Traffic Insights by Census Block Group

Get foot traffic, mobility, and consumer insights for each Census Block Group - perfect for site selection and analyzing population movement.

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Consumer Demographics and Mobility Insights for Every Neighborhood

What It Can Do

Answer Your Site Selection Questions

This dataset answers common questions that arise during the the real estate and retail site selection process like:
• Which day of the week is a CBG busiest?
• When during the day is a CBG busy?
• Where do the devices that stop in a CBG during breakfast, lunch or dinner hours travel from?
• How do the weekday demographics of a CBG compare to the weekend demographics?

You can also join this dataset with Open Census data to get more granular consumer demographic insights for each community.

Learn more about this dataset and view the schema in our docs.

How ITS MADE

Anonymized Mobile Location Data Joined to CBGs

A Census Block Group (CBG) is the most granular level the US Census Bureau reports data on, and represents a neighborhood of ~1200 people.

Neighborhood Patterns is powered by the same anonymized mobile location data feed that powers SafeGraph Places Patterns, But, instead of aggregating the insights at the Point of Interest level, we zoomed out and aggregated the data at the CBG level.

Neighborhood Patterns: Behind the Scenes

Read the full origin story, and learn how the CDC and UW-Madison's Geospatial Data Lab are using Neighborhood Patterns to derive insights.

Read the Story

Neighborhood Patterns Visualized

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