Foot traffic data for millions of branded POI powers the most accurate trade area analysis models. Analyzing where consumers actually travel from when they visit a store enables brands to develop more personalized products and offers, as well as more efficiently manage their supply chain and plan for future demand. See the difference mobility data makes when comparing the demographic profiles of trade areas developed using a centroid radius vs real consumer movement data.
Using SafeGraph data, Footmarks has helped CPG brands maximize in-store revenue like never before with unprecedented visibility and measurability into a brand’s retail execution and compliance rates.
