Brand and Consumer Insights for CPG Analytics

Analyze Consumer Activity for Demand Forecasting, Supply Chain Management, & More

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Geospatial datasets provide a source of truth for CPG brands looking to understand where their products are or can be sold, and how consumers interact with their brand.

Foot traffic data for millions of branded POI powers the most accurate trade area analysis models. Analyzing where consumers actually travel from when they visit a store enables brands to develop more personalized products and offers, as well as more efficiently manage their supply chain and plan for future demand. See the difference mobility data makes when comparing the demographic profiles of trade areas developed using a centroid radius vs real consumer movement data.

Learn more about trade area analysis for CPG
Sysco
Domino's
Kitchen United
Tripadvisor
US Foods

Footmarks Uses SafeGraph Data to Help CPG Brands Maximize Retail Revenue via Physical Display Tracking

Using SafeGraph data, Footmarks has helped CPG brands maximize in-store revenue like never before with unprecedented visibility and measurability into a brand’s retail execution and compliance rates.

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Footmarks Uses SafeGraph Data to Help CPG Brands Maximize Retail Revenue via Physical Display Tracking

Learn more about SafeGraph data for CPG

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