Identify visitor density in commercial business areas to measure demand and ensure compliance.
We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.
SafeGraph’s precision-based places data was crucial in allowing us to scale our operations and harness a data-driven approach to expansion.
SafeGraph data gave IdealSpot an extensive and reliable perspective on local market conditions across America and enabled IdealSpot to model business performance in ways that were impossible before.
"We’re going a step further by measuring the tension between economic recovery and disease transmission. Other data companies only measure economic recovery. There’s a difference between how much people are buying online and how much they’re out in public."
Forecasting models quickly became irrelevant when COVID-19 hit. We turned to SafeGraph Patterns foot traffic data to radically improve downstream visibility and build greater trust with customers.
IdealSpot’s local market research platform enables companies to understand patterns in consumer activity by brand and location.
Foot traffic and POI data enable you to identify commercial areas and accurately measure consumer visits to specific places.
Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories. See our global coverage of top brands to compare and contrast markets.
Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.