Consumer Packaged Goods

Brand and Consumer Insights for CPG Analytics

Measure brand loyalty, understand trade areas, and optimize supply chain management.

Use Cases for CPG Brands

Site Selection

Places data to help data scientists ensure a location will drive valuable business results.

Investment Research

Develop models and forecasts with real-world information to power due diligence and portfolio management.


Highly accurate POI, building footprint, and consumer behavior data power the most cutting-edge apps and products.

Trade Area Analysis

Trade area analysis fueled by accurate data can forecast whether a business will succeed or fail in a given geographic area.

Competitive Intelligence

Map the competitive landscape and build your strategy with accurate POI, place footprint, and consumer behavior data.

Consumer Insights

See who your customers are, what they spend, and what other brands they engage with.

With tracking, consent, and privacy being such hot-button issues these days, we needed to make sure we had all of our bases covered. SafeGraph ended up being the perfect combination of data quality, business integrity, and standardized delivery—all wrapped into one.

- Scott Stoltzman, Director of Data Science, RCLCO

We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.

- Nic Babb, VP of Product, Adomni

Our work-from-home variable, fueled by SafeGraph data, became the dominant predictor of a new baseline and, even more, was stronger than any other economic variables we had previously used.

- Mark Garratt, Partner and Co-Founder, in4mation insights

Using SafeGraph’s POI and business listing data helped Dosh onboard new retailers faster onto our platform which decreased time-to-revenue, speeding up our whole business.

- James Fenelon, Director of Product Management, Dosh

From the beginning of our data sourcing process, SafeGraph provided the most comprehensive and actionable POI dataset. Their coverage of the top 1,000 restaurants is unmatched and invaluable.

- Ben Anderson, Senior Manager of Market, Customer, and Competitive Intelligence, Sysco

Uncover Complex Market and Brand Insights in a Changing Economy

With the detailed information provided by SafeGraph Places data, Sysco’s market, customer, and competitive intelligence team is able to deliver detailed reports to the leadership team and identify areas of opportunity.

Uncover Complex Market and Brand Insights in a Changing Economy

Understand Where Consumers Are Going, When They Go, Who They Are

Accurate foot traffic and POI data help create informed CPG strategies by identifying reliable consumer profiles, brand affinities, and behavior trends.

Understand Where Consumers Are Going, When They Go, Who They Are

Access Extensive Coverage Across Brands and Categories

Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories. See our global coverage of top brands to compare and contrast markets.

Quality data ingredients at scale

Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.








Countries & Territories

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