Consumer Packaged Goods

Brand and Consumer Insights for CPG Analytics

Measure brand loyalty, understand trade areas, and optimize supply chain management.

Use Cases for CPG Brands

Site Selection

Places data to help data scientists ensure a location will drive real business results.

Investment Research

Develop models and forecasts with real-world information to power due diligence and portfolio management.


Highly accurate POI, building footprint, and foot traffic data clearly demonstrate business strategies and operations.

Trade Area Analysis

Trade area analysis fueled by accurate data can forecast whether a business will succeed or fail in a given geographical area.

Competitive Intelligence

Map the competitive landscape and build your strategy with accurate POI, building footprint, and mobility data.

Consumer Insights

See who your customers are, where they come from, and what other brands they visit.

We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.

- Nic Babb, VP, Product

We evaluated several sources of places data for the United States and found the SafeGraph data to be the best overall fit for Esri's requirements, given its relative currency, completeness, and accuracy.

- Deane Kensok, ArcGIS Content CTO

Our model hit a performance ceiling, but adding SafeGraph Patterns data helped us break a key threshold which helped us close a major deal.

- Felipe Penha, Analytics Manager for CPG Vertical

Our work-from-home variable, fueled by SafeGraph data, became the dominant predictor of a new baseline and, even more, was stronger than any other economic variables we had previously used.

- Mark Garratt, Partner and Co-Founder

Using SafeGraph’s POI and business listing data helped Dosh onboard new retailers faster onto our platform which decreased time-to-revenue, speeding up our whole business.

- James Fenelon, Director of Product Management

Footmarks Uses SafeGraph Data to Help CPG Brands Maximize Retail Revenue via Physical Display Tracking

Using SafeGraph data, Footmarks has helped CPG brands maximize in-store revenue like never before with unprecedented visibility and measurability into a brand’s retail execution and compliance rates.

Footmarks Uses SafeGraph Data to Help CPG Brands Maximize Retail Revenue via Physical Display Tracking

Understand Where Consumers Are Going, When They Go, Who They Are

Foot traffic and POI data enable you to factor consumer profiles, brand affinities, and behavior trends into your CPG strategy.

Understand Where Consumers Are Going, When They Go, Who They Are

Extensive Coverage Across Brands and Categories

Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories. See our global coverage of top brands to compare and contrast markets.

Download a sample CSV with $100 in free credits

Create your SafeGraph Shop account to retrieve POI and foot traffic data in your inbox in seconds.

Quality data ingredients at scale

Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.









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