With tracking, consent, and privacy being such hot-button issues these days, we needed to make sure we had all of our bases covered. SafeGraph ended up being the perfect combination of data quality, business integrity, and standardized delivery—all wrapped into one.
We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.
Our work-from-home variable, fueled by SafeGraph data, became the dominant predictor of a new baseline and, even more, was stronger than any other economic variables we had previously used.
"We’re going a step further by measuring the tension between economic recovery and disease transmission. Other data companies only measure economic recovery. There’s a difference between how much people are buying online and how much they’re out in public."
From the beginning of our data sourcing process, SafeGraph provided the most comprehensive and actionable POI dataset. Their coverage of the top 1,000 restaurants is unmatched and invaluable.
Sysco relies on SafeGraph to provide the most comprehensive and actionable POI dataset for analyzing market and brand trends on a weekly basis. See why they say SafeGraph’s coverage of the top 1,000 restaurants is “unmatched and invaluable.”
Leverage SafeGraph data to develop proposals for clients with informed recommendations based on researched market and brand trends that factor in historical consumer behavior.
Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories. See our global coverage of top brands to compare and contrast markets.
Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.