IMPROVE ASSET MANAGEMENT WITH FOOTFALL TRAFFIC DATA

SafeGraph's Places dataset of 5 million Points-of-Interest (POI) along with SafeGraph's store visitor insights & foot-traffic data empowers financial services companies to maximize returns by leveraging our datasets of physical world places and consumer behavior (foot-traffic) to those places.

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5 Ways Financial Services Companies
Use SafeGraph POI Data:

1. Inform research through detailed sector and competitor analysis

2. Track store openings and closings across brands and industries to understand growth

3. Enrich credit card and debit card transactions

4. Improve real estate asset management through trade area analysis

5. Automate insurance underwriting with unique property-level insights

ALL OF THE SIGNAL, NONE OF THE NOISE
POI Data
SafeGraph Places has data for 5 million Points-of-Interest in the U.S., representing almost everywhere people spend money.

SafeGraph Places:
-excludes extraneous and poor quality POI like ATMs or home business LLCs
- includes rich context like brand affiliation, top category, and categories (NAICS code), store opening hours, and more
- includes IP addresses for places as a premium offering
- is updated monthly to reflect business changes
HOW PEOPLE INTERACT WITH THE PHYSICAL WORLD
Store Visitor Insights Data
SafeGraph Places Patterns is an aggregation of visits to commercial and non-commercial places that can help unlock key insights about your business.

It can answer questions like:
- How do visits and visitors to this place change over time?
- Where do these visitors live and work, and how far do they travel to get to this place?
- Where else do these visitors go?
- What times of day/week do people visit this place?
- How long do people stay (or dwell) at this place?

Ready to analyze SafeGraph's alternative data?

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