Briana is a geographer specializing in data content, storytelling, and visualization. Currently working in content at SafeGraph, she has previous experience in product management, marketing, and consulting, having previously worked at Precisely and Esri. Briana has also volunteered her GIS and data expertise with the United Nations and Catholic Relief Services. Briana holds a master’s degree in Geographic Information Systems from Penn State University and a bachelor’s degree in Geography from Villanova University.
Juliana McMillan-Wilhoit holds a decade of experience working with organizations to aid in their understanding of geospatial data, and has worked for companies such as Esri and KPMG and now as the Owner of Tabulae Spatial Services where she provides analytical products and consulting. Juliana is passionate about leveraging data to tell the stories of communities.
Geospatial data empowers research bodies, government agencies, and the private sector to visualize and analyze complex problems in new and innovative ways. But location data is only valuable if it is accurate - something many GIS and data analysts know all too well. Armed with accurate, precisely geocoded POI data that includes key attribution related to brands and business types, analysts can gain a deeper understanding of a community’s commercial landscape for a variety of geospatial use cases. Corresponding building footprints and aggregated foot traffic to those POIs help provide even more context for determining where to allocate resources, open a new location, or identify under-served populations. Join GIS and POI data experts Juliana McMillan-Wilhoit and Briana Brown as they walk through examples of applying SafeGraph’s Canadian POI data for community-level analysis in ArcGIS and Tableau.
Briana is a geographer specializing in data content, storytelling, and visualization. Currently working in content at SafeGraph, she has previous experience in product management, marketing, and consulting, having previously worked at Precisely and Esri. Briana has also volunteered her GIS and data expertise with the United Nations and Catholic Relief Services. Briana holds a master’s degree in Geographic Information Systems from Penn State University and a bachelor’s degree in Geography from Villanova University.
Juliana McMillan-Wilhoit holds a decade of experience working with organizations to aid in their understanding of geospatial data, and has worked for companies such as Esri and KPMG and now as the Owner of Tabulae Spatial Services where she provides analytical products and consulting. Juliana is passionate about leveraging data to tell the stories of communities.
