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DatabaseUSA

DatabaseUSA is one of the premier data providers in the U.S, with nearly 50 years of experience in collecting, building and maintaining marketing databases.

DatabaseUSA offers SafeGraph’s clients its industry renowned “Triple-Verified” National Business File of 15+ Million Records - rich with firmographic, location data, contacts and emails to support company’s multi-channel marketing programs.  DatabaseUSA verifies its business database by using yellow page data, telephone verification and company websites — including search engine information.  In addition, we employ 2 types of phone verification to ensure the connectivity of its data. Lastly, we’ve developed flexible technologies allowing us to capture business information from a company’s website and other trusted online business directories.

DatabaseUSA Datasets

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Use Cases

Audience profiling

A global telecommunications company was looking to improve its overall market share in its 21 state serviceable footprint.  After analyzing its current customers, DatabaseUSA provided business prospect records that resembled its best customers.  A multi-channel program was employed (direct mail and Phone) which resulted in a 43% increase in response rates and 27% conversion increase.

Omni-channel marketing

A global payroll company developed a new solution geared towards small businesses.  Their objective was to create and roll-out a national new customer acquisition program. DatabaseUSA identified business prospect records between 5 – 19 employees within specific industries to support the initiative.  An omni-channel program ensued (direct mail, phone and email) which resulted in an increase of 32% response rate and a 22% conversion rate.

Increased conversion

A national pest control company was trying to grow its commercial business.  They hired a call center to contact businesses to schedule appointments.  DatabaseUSA identified all commercially-located business prospect records within specific criteria.  Based on the quality of the phone number and contact names, the call center delivered an increased appointment rate of 41%.  Additionally, this resulted in a conversion rate of 35%.

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