Webinar

Predicting Consumer Demand: Analyzing Holiday Spending in 2021

December 9, 2021
 at 
3:00 pm
 EST

More than ever, accurately predicting consumer behavior heading into the holiday season is critical for retailers as they plan inventory, marketing campaigns, and even staffing. But many are struggling to develop predictive models due to recent year-over-year fluctuations making benchmarking more difficult.

Data scientists are increasingly turning to third-party data to power their predictive models, including point of interest (POI) and mobility data that can provide detailed information about how consumers interact with specific brands and store locations. Join Fletcher Berryman from SafeGraph and Juan Luis Ruiz-Tagle from CARTO as they explore how third-party data can be used to develop accurate forecasts for holiday consumer shopping trends, and what that means for retailers heading into the 2021 season.

Save your spot
Webinar

Predicting Consumer Demand: Analyzing Holiday Spending in 2021

December 9, 2021
 at 
3:00 pm
 EST

More than ever, accurately predicting consumer behavior heading into the holiday season is critical for retailers as they plan inventory, marketing campaigns, and even staffing. But many are struggling to develop predictive models due to recent year-over-year fluctuations making benchmarking more difficult.

Data scientists are increasingly turning to third-party data to power their predictive models, including point of interest (POI) and mobility data that can provide detailed information about how consumers interact with specific brands and store locations. Join Fletcher Berryman from SafeGraph and Juan Luis Ruiz-Tagle from CARTO as they explore how third-party data can be used to develop accurate forecasts for holiday consumer shopping trends, and what that means for retailers heading into the 2021 season.

Register now

Speakers

Fletcher Berryman
Fletcher Berryman
Product Manager @ SafeGraph

Juan Luis Ruiz-Tagle
Juan Luis Ruiz-Tagle
Data Scientist @ CARTO