Places POI and Foot Traffic Data For Retailers

Attract high value customers, open stores at the right sites, and make the best strategic decisions.

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Use Cases For Retailers

Site Selection

Evaluate and prioritize new or additional locations.

Neighborhood Activity

Get context for existing or potential locations.

Neighborhood Profiling

Uncover the relevant characteristics of a place.

Competitive Intelligence

Gather insights on your competitors.

Visitor Profiling

Measure and market to different customer types.

Site Performance

Measure the performance of one or more locations.

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What Others Are Saying About SafeGraph Data

"SafeGraph data is at the core of our data pipeline and plays an integral role in completing the customer journey from exposure to in-store visit, transforming OOH into a performance-based media."

Nicholas Wooten

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"SafeGraphPlaces help us more accurately create location-based audiences -- the result of this is more efficient ad spend for our clients."

Yoram Greener

Executive Director, JubaPlus (Media Storm's Data Science Group)

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"SafeGraph data is at the core of our data pipeline and plays an integral role in completing the customer journey from exposure to in-store visit, transforming OOH into a performance-based media."

Nicholas Wooten

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"Since forecasting models are based on historical trends and data, they quickly became irrelevant when COVID-19 hit. We turned to SafeGraph Patterns foot traffic data to feed our models with an alternative data source representing demand signals that could radically improve downstream visibility and build greater trust with customers around our forecasting models."

Shawn Carver

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"We evaluated several sources of places data for the United States and found the SafeGraph data to be the best overall fit for Esri's requirements, given its relative currency, completeness, and accuracy."

Deane Kensok

ArcGIS Content CTO

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