Retail

POI & Consumer Behavior Data For Retailers

Attract high value customers, open stores at the right sites, and make the best strategic decisions.

Use Cases for Retailers

Site Selection

Places data to help data scientists ensure a location will drive valuable business results.

Mapping

Highly accurate POI, building footprint, and consumer behavior data power the most cutting-edge apps and products.

Trade Area Analysis

Trade area analysis fueled by accurate data can forecast whether a business will succeed or fail in a given geographic area.

Competitive Intelligence

Map the competitive landscape and build your strategy with accurate POI, place footprint, and consumer behavior data.

Visit Attribution

Learn how to use your GPS location data with POI geofences to determine if a device visited a place, brand, or type of store.

Consumer Insights

See who your customers are, what they spend, and what other brands they engage with.

With tracking, consent, and privacy being such hot-button issues these days, we needed to make sure we had all of our bases covered. SafeGraph ended up being the perfect combination of data quality, business integrity, and standardized delivery—all wrapped into one.

- Scott Stoltzman, Director of Data Science, RCLCO

We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.

- Nic Babb, VP of Product, Adomni

SafeGraph’s precision-based places data was crucial in allowing us to scale our operations and harness a data-driven approach to expansion.

- Eric Kung, Head of Research & Data Insights, Volta

Using SafeGraph’s POI and business listing data helped Dosh onboard new retailers faster onto our platform which decreased time-to-revenue, speeding up our whole business.

- James Fenelon, Director of Product Management, Dosh

From the beginning of our data sourcing process, SafeGraph provided the most comprehensive and actionable POI dataset. Their coverage of the top 1,000 restaurants is unmatched and invaluable.

- Ben Anderson, Senior Manager of Market, Customer, and Competitive Intelligence, Sysco

Uncover Complex Market and Brand Insights in a Changing Economy

With the detailed information provided by SafeGraph Places data, Sysco’s market, customer, and competitive intelligence team is able to deliver detailed reports to the leadership team and identify areas of opportunity.

Uncover Complex Market and Brand Insights in a Changing Economy

Easily Compare Consumer Activity Across Top Brands

SafeGraph transaction and mobility data allows retail data scientists to break down consumer behavior and engagement by individual brands and geographies.

Easily Compare Consumer Activity Across Top Brands

Access Extensive Coverage Across Brands and Categories

Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories that you care about. See our entire coverage around the world.

Quality data ingredients at scale

Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.

18M+

POIs

8,500+

Brands

400+

categories

200+

Countries & Territories

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