HIGH QUALITY POI DATA
Utilize fresh points of interest (POI) to attract high value customers, open stores at the right sites, and make the best strategic decisions.
POI data can give retail businesses a competitive edge in market analysis, site selection, promotional strategy, and store planning. Simply knowing how to use this data to your advantage will give you the power to adapt your retail strategies in real-time to ever-evolving consumer and market dynamics.
With the detailed information provided by SafeGraph Places data, Sysco’s market, customer, and competitive intelligence team is able to deliver detailed reports to the leadership team and identify areas of opportunity.
Using comprehensive and up-to-date POI data will not only fuel your efforts around catchment area analysis to improve site selection, but also glean actionable insights around how to create better overall customer experiences that local consumers actually want and need.
