Financial Services
Enhance models and forecasts with up-to-date location, consumer, and business data.
We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.
Our model hit a performance ceiling, but adding SafeGraph Patterns data helped us break a key threshold which helped us close a major deal.
Our work-from-home variable, fueled by SafeGraph data, became the dominant predictor of a new baseline and, even more, was stronger than any other economic variables we had previously used.
Using SafeGraph’s POI and business listing data helped Dosh onboard new retailers faster onto our platform which decreased time-to-revenue, speeding up our whole business.
"We’re going a step further by measuring the tension between economic recovery and disease transmission. Other data companies only measure economic recovery. There’s a difference between how much people are buying online and how much they’re out in public."
When combined, alternative datasets reveal much more than they can independently. Connections can be made between high-performing stores or products and demographic profiles that provide valuable information for competitive analysis and investment research.
Leverage mobility data in your due diligence and portfolio management to factor real consumer behavior into your decisions.
Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories. See our global coverage of top brands to compare and contrast markets.
Create a SafeGraph account to receive POI, building footprint, and foot traffic data in your inbox in seconds.
Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.
