With tracking, consent, and privacy being such hot-button issues these days, we needed to make sure we had all of our bases covered. SafeGraph ended up being the perfect combination of data quality, business integrity, and standardized delivery—all wrapped into one.
We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.
Our work-from-home variable, fueled by SafeGraph data, became the dominant predictor of a new baseline and, even more, was stronger than any other economic variables we had previously used.
Using SafeGraph’s POI and business listing data helped Dosh onboard new retailers faster onto our platform which decreased time-to-revenue, speeding up our whole business.
"We’re going a step further by measuring the tension between economic recovery and disease transmission. Other data companies only measure economic recovery. There’s a difference between how much people are buying online and how much they’re out in public."
Improve model and forecast accuracy with frequent, up-to-date alternative data. Use POI and mobility data to make connections between high-performing stores or products and demographic profiles that provide valuable information for competitive analysis and investment research.
Leverage mobility data in your due diligence and portfolio management to factor real consumer behavior into your decisions.
Use SafeGraph data to further segment your analysis by specific brands or NAICS code categories. See our global coverage of top brands to compare and contrast markets.
Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.