Abstract
Planning effective out-of-home advertising campaigns is all about sharing the right message with the right audience at the right time. Doing this effectively requires choosing which locations to geofence in order to reach your target audience at the optimal moment. With spatial analytics and precise data about the physical world, OOH advertisers can understand where relevant places are located and how consumers interact with them, and accurately model how a campaign will perform.
Join OOH experts from Billups, CARTO, and SafeGraph as they explore modeling and measuring OOH ad exposure and campaign effectiveness using precise place polygons and spatial analytics. They’ll explain how to assign confidence ratings for OOH placements, what data is necessary to build the most accurate models, and what spatial analytics processes give advertisers a competitive edge.
