Schedule a Demo

On-demand webinar

Going Global: Announcing SafeGraph Global Brands

Fletcher Berryman & Daniel Gray Explore the Future of Global Places Data

Watch Webinar

The Global POI Data Gap — And How SafeGraph Is Closing It

Hear from Fletcher Berryman, Product Manager at SafeGraph, about the strategy and technical details behind SafeGraph Global Brands, the industry’s most comprehensive global dataset of places data for any brand, anywhere in the world. Most companies working with location data outside the US encounter significant gaps: missing POIs, stale records, and no reliable way to track how physical locations change over time.

SafeGraph resolves these issues with a brand-first approach to global expansion and a monthly update cadence that keeps data accurate, reliable, and ready to use.

This webinar will explain to you:

  • Why location data is dynamic  and what that means for businesses tracking physical places globally
  • Why quality global POI data is scarce outside the US, and how SafeGraph is tackling that gap
  • How SafeGraph defines a "brand"  from global chains to neighbourhood multi-location businesses
  • How SafeGraph shifted from a country-first to a brand and category-first international strategy
  • How open/close tracking lets you measure market change without relying on mobility data
  • How AtScale's semantic layer makes global POI data analysis-ready on day one across any BI tool

Watch this webinar to transform how you work with global places data.