GeoIgnite

Accurate Geospatial Analysis for a Dynamically Changing World

March 1, 2022
 at 
1:00 pm
 EST

Join SafeGraph at the largest online gathering of Canadian geospatial practitioners, managers, senior executives, and enthusiasts. Learn about new service offerings, advancements in data, analytics, and industry trends. It's free for the Canadian geospatial community!

Save your spot
GeoIgnite

Accurate Geospatial Analysis for a Dynamically Changing World

March 1, 2022
 at 
1:00 pm
 EST

Join SafeGraph at the largest online gathering of Canadian geospatial practitioners, managers, senior executives, and enthusiasts. Learn about new service offerings, advancements in data, analytics, and industry trends. It's free for the Canadian geospatial community!

Register now

Speakers

Briana Brown
Briana Brown
Geographer at SafeGraph

Briana is a geographer specializing in data content, storytelling, and visualization. Currently working in content at SafeGraph, she has previous experience in product management, marketing, and consulting, having previously worked at Precisely and Esri. Briana has also volunteered her GIS and data expertise with the United Nations and Catholic Relief Services. Briana holds a master’s degree in Geographic Information Systems from Penn State University and a bachelor’s degree in Geography from Villanova University.

GeoIgnite

Accurate Geospatial Analysis for a Dynamically Changing World

March 1, 2022
 at 
1:00 pm
 EST

Abstract

Organizations are increasingly relying on geospatial analysis to power their decision making and business processes. But in such a dynamically changing world, maintaining an accurate database of critical locations is no small task. Everyday worldwide, businesses open and close, change names, or update their operating hours. When these changes happen, any map, application, or model immediately becomes stale. How can organizations strategize if they are not confident in their data?

Join SafeGraph geographer Briana Brown to learn about curating a global points of interest database to serve as a source of truth for location intelligence and analytics. Briana will cover the main criteria to consider when sourcing POI data, the challenges of dealing with stale data, and best practices for applying up-to-date geospatial data to business strategies.

CONTENTS

Speakers

Briana Brown
Briana Brown
Geographer at SafeGraph

Briana is a geographer specializing in data content, storytelling, and visualization. Currently working in content at SafeGraph, she has previous experience in product management, marketing, and consulting, having previously worked at Precisely and Esri. Briana has also volunteered her GIS and data expertise with the United Nations and Catholic Relief Services. Briana holds a master’s degree in Geographic Information Systems from Penn State University and a bachelor’s degree in Geography from Villanova University.