Whitepaper

Determining Point-of-Interest Visits From Location Data: A Technical Guide To Visit Attribution

Understanding if a device visited a place, brand, or type of store can be valuable context to have for your business. Companies we currently work with use store visit information to build custom audiences for advertising purposes, to better attribute ad campaign spend, and to send contextual push-notifications in real-time.

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Approaches & Their Drawbacks

Learn about the different strategies for visit attribution

Cleaning GPS Data

Find out the best ways to get the most accurate GPS data

Predicting The Best POI

Use prediction models to pick the best point-of-interest