Determining Point-of-Interest Visits From Location Data: A Technical Guide To Visit Attribution
Understanding if a device visited a place, brand, or type of store can be valuable context to have for your business. Companies we currently work with use store visit information to build custom audiences for advertising purposes, to better attribute ad campaign spend, and to send contextual push-notifications in real-time.
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Learn about the different strategies for visit attribution
Find out the best ways to get the most accurate GPS data
Use prediction models to pick the best point-of-interest