Trade Area Analysis
Trade area analysis fueled by accurate data can forecast whether a business will succeed or fail in a given geographical area.
Analyze your location’s influence in an area based on where customers come from, who they are, and where competitors are. With POI and mobility data, you can understand the most important factors for why consumers choose your store.
Trade areas provide insight into who your potential customers are, what they want, and where they typically come from (and when). Plus, they help you identify who your possible competitors are and how they will impact your store’s performance.
CARTO partners with SafeGraph to explain and demonstrate how trade area analysis has changed over the years with the availability of new datasets, and explains the pros and cons of each method.
We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.
Our model hit a performance ceiling, but adding SafeGraph Patterns data helped us break a key threshold which helped us close a major deal.
SafeGraph data gave IdealSpot an extensive and reliable perspective on local market conditions across America and enabled IdealSpot to model business performance in ways that were impossible before.
We consider SafeGraph data the ‘source of truth’ for all retail site operations. If non-client data sources don’t match to SafeGraph data, we consider it bad information.
From the beginning of our data sourcing process, SafeGraph provided the most comprehensive and actionable POI dataset. Their coverage of the top 1,000 restaurants is unmatched and invaluable.
Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.