Trade Area Analysis
Trade area analysis fueled by accurate data can forecast whether a business will succeed or fail in a given geographic area.
Analyze your location’s influence in an area based on consumer activity and the competitive landscape. With POI and consumer behavior data, you can understand the most important factors for why customers choose your store.
Trade areas provide insight into who your potential customers are, what they want, and where they typically come. Plus, they help you identify who your possible competitors are and how they will impact your store’s performance.
CARTO partners with SafeGraph to explain and demonstrate how trade area analysis has changed over the years with the availability of new datasets, and explains the pros and cons of each method.
With tracking, consent, and privacy being such hot-button issues these days, we needed to make sure we had all of our bases covered. SafeGraph ended up being the perfect combination of data quality, business integrity, and standardized delivery—all wrapped into one.
We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.
SafeGraph data gave IdealSpot an extensive and reliable perspective on local market conditions across America and enabled IdealSpot to model business performance in ways that were impossible before.
From the beginning of our data sourcing process, SafeGraph provided the most comprehensive and actionable POI dataset. Their coverage of the top 1,000 restaurants is unmatched and invaluable.
Quality is your priority, so it's ours too. We rigorously verify our data to power your products with the highest quality ingredients.