Network Planning
Measure consumer activity at precise locations to optimize network performance and planning.
Attribute mobile pings to unique locations at multiple levels of granularity, from Census Block Groups (CBGs) to specific units within a property.
Foot traffic and POI data provide necessary context for planning network expansion based on consumer needs.
With the help of SafeGraph data, in4mation insights was able to build a ‘work-from-home variable’ to understand the impact of changing commuter mobility patterns to inform their clients’ strategic plans.
We pored through spreadsheets to isolate categories and look for issues in the data. And SafeGraph was the clear winner. There was just so much weird, junky stuff in the other datasets, it just didn't pass basic data quality. So kudos to SafeGraph for a solid product.
We evaluated several sources of places data for the United States and found the SafeGraph data to be the best overall fit for Esri's requirements, given its relative currency, completeness, and accuracy.
SafeGraph data gave IdealSpot an extensive and reliable perspective on local market conditions across America and enabled IdealSpot to model business performance in ways that were impossible before.
We consider SafeGraph data the ‘source of truth’ for all retail site operations. If non-client data sources don’t match to SafeGraph data, we consider it bad information.
SafeGraph data is at the core of our data pipeline and plays an integral role in completing the customer journey from exposure to in-store visit, transforming OOH into a performance-based media.
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Quality is your priority, so it's ours too. We rigorously verify our data to feed your data models with the highest quality ingredients.
